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All a-Twitter over nothing
YOU KNOW that Twitter’s gone mainstream when celebrities top the list of the most followed tweeters. Twitter veterans recall with nostalgia the good old days when the micro-blogging service was the domain of a relative handful of geeky intellectuals and early adopters from around the world.
Today, tweeters have to deal with marketers, spam and the fact that Lady Gaga is the most followed person on Twitter. But it seems they like it that way for now.
Twitter has emerged as a gigantic, virtual sounding board for consumers. A recent piece of research by ExactTarget reveals that active tweeters are following brands online looking for opportunities to interact with them.
According to the research, based on a poll of 1,500 people, men, for some reason, are more likely to follow brands on Twitter than women. The study also found that Twitter users are growing in influence beyond the micro-blogging community: 72 percent of those polled published blog posts monthly, 70 percent actively comment on blogs, 61 percent write at least one product review monthly and the same percentage comment regularly on news sites.
It also found that daily Twitter users are six times more likely to publish articles, five times more likely to post blogs, seven times more likely to post to Wikis and three times more likely to post product reviews at least monthly compared to non-Twitter users.
It is clear that Twitter has become the marketing communications equivalent of nirvana if done right. If done badly, all those advocates could just as well become badvocates.
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