ADU's business management lessons at 'down to earth' level

ABU DHABI — Students at the Abu Dhabi University (ADU) will learn about business management at a much more ‘down to earth’, practical level.

By A Staff Reporter

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Published: Sun 22 Jul 2007, 8:59 AM

Last updated: Sun 5 Apr 2015, 3:16 AM

The ADU’s College of Business Administration inaugurated last week a Centre for Middle East Business Cases (CMEBC). The new centre will promote not only management education through high quality business cases, but also collaborative and experimental learning.

Ali Saeed bin Harmal Al Dhaheri, ADU chairman, hopes that CMEBC will steer the students' thinking to more practical and hands-on solutions for challenges faced by businesses on a daily basis. "We attach great significance to case writing and teaching. The development and usage of indigenous cases will make business teaching at ADU more relevant to the specific needs of local businesses," added Al Dhaheri.

The inauguration of Cmebc was marked by holding the First Annual Workshop on Case Writing, which was jointly organised by ADU's Business Administration College and the Richard Ivey Business School (RIBS) of Western Ontario University, Canada.

Ribs has been organising business cases workshops for over 40 years and it was its professor, James Erskine, that conducted the event in Abu Dhabi.

During this first gathering, students were asked to focus on a theme very much in demand in UAE — solar energy. "I am impressed by the achievements of this University and its endeavour to promote modern business education and to engage the local business community," said Erskine.

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