Former model Veronika Poncova on UAE’s evolving status as fashion hub
Photographer and former model Veronika Poncova is heading to The Wedding Fair at The Ajman Palace Hotel.
Having been a Dubai resident for 15 years, Veronika Peoncova knows the UAE well. Studying at the University of Wollongong before becoming a model and now a photographer, the 33-year-old Czech native has embraced the ever-changing nature of the Emirates, both contributing to its evolving status as a fashion hub and now, literally on film, through her lens.
This weekend she is exhibiting at The Wedding Fair at the Ajman Palace Hotel on February 12 and 13.
Here we find out more.
Have you done anything like this before?
I have taken part in countless wedding fairs before mainly in the UAE but also in Qatar and Pakistan. I’m exited to see this upcoming wedding exhibition in the Ajman Palace Hotel as I know the organisers put great effort to make this a spectacular two-day event that will be not only beautiful but also benefit all the talented exhibitors as well its visitors.
What made you go into photography?
As a teenager I attended many art courses. In university I studied advertising and how advertisers talk to people through images. As a model I was very much in touch with photography. Two years ago I received a gift – an online photography course. I bought my first professional camera and started taking pictures of friends who all loved their photos and soon after people started approaching me for various photography assignments.
The fact I worked as a professional model for many years is very beneficial when shooting people who aren’t models or are new models, as I can guide them on how to look better.
What is it like being a photographer in the UAE?
As a female I have an advantage since I get access to many jobs that male photographers couldn’t such as Arabic weddings, which are segregated. Also many local models and designers are more comfortable with female designers.
Do you still model?
I do, but I don’t enjoy modelling as much anymore since I started taking photos myself. My favourite job as model was a shoot for Emirates Airlines. I also really enjoyed fashion week in Pakistan. The clothes and music were so beautiful as well as the people.