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Karisma Kapoor inaugurates Al Adil’s first outlet in India

Filed on February 8, 2015

The actress inaugurated Masala King Supermarket in Kharghar

Karisma Kapoor and Dr Dhananjay Datar at the opening ceremony of Al Adil’s first outlet in India.

Dubai — Bollywood film star Karisma Kapoor and Dr Dhananjay (Jay) Datar, popularly known as Masala King, jointly inaugurated Al Adil’s first outlet in India.

Dr. Datar in a span of two-and-a-half decades has turned Al Adil into a huge business empire, with 30 entities spread across the Gulf. Dhananjay Datar, a doctor in business administration, has been ranked No. 14 in the Arabian Business ranking covering the Gulf countries and has been ranked No. 44 in the Forbes Middle East in the Arab world.

“India has a special place in my heart and I am proud to be an Indian,” says Dhananjay ‘Masala King’ Datar, managing director of the million dollar Al Adil Group, now entering home market with the launch of Masala King Supermarket in Kharghar.

“Karisma Kapoor was chosen to be the face of our inauguration as she represented the Indian woman of today, who is a perfect homemaker and yet is career-oriented. She a perfect-brand fit,” said Datar.

Interestingly, all of Datar’s supermarkets including those in the Gulf boast of a 100 per cent vegetarian product range includes all kinds of spices and masalas, pulses, rice and flour, oils and ghee, pickles and chutneys, tea and coffee, canned and instant foods, ayurvedic herbs, cosmetics, dry fruits, mouth fresheners and savories, confectionery items and sweetmeats. The range is sourced directly from the manufacturers to ensure the best variety.

The quality, the expertise and the range of products and pricing is laudable. For example, the variety of rice itself is so much that you can get almost anything here. “Masala King Supermarket has offered a 50 per cent off on rice to pulses to a range of essential products for 15 days from the launch to ensure customer sampling. The range and pricing here is amazing. And I am glad to be inaugurating his store,” said Karisma Kapoor.

Al Adil not only has its legion of loyal customers but also some of the most prestigious names in the business as part of their client roster. The company has 27 stores, two flour mills, two spice factories and four manufacturing plants across the UAE, Oman, Baharin and Saudi Arabia and has completed 31 years of service to their rapidly growing customer base.

The company has also diversified into import and export under the special class establishment with trade lines in the US, Canada, Tanzania, Kenya, Switzerland, Italy and Eritrea as well as Kuwait, Oman and the UAE. “The Indian employees made me prosper, as they increased my business 400 per cent in the last two years,” said Datar, expressing his gratitude towards his employees.

The aim is to create huge opportunities for the Indian youth to go abroad for jobs. No wonder then, this able entrepreneur, an Indian by birth and at heart, aims to take the Indian market seriously.


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