Investors value integrity over ideas: Research
Research shows 99 per cent of investors view integrity as either extremely important or very important when it came to selecting which companies or entrepreneurs to back financially.
Dubai — A study by a team of researchers from three UAE universities has revealed that entrepreneurs who display integrity, willpower, commitment and passion are more likely to gain funding from private investors than those who have just a sound business plan.
The research conducted by Melodena Stephens Balakrishnan (University Of Wollongong in Dubai), Ian Michael (Zayed University) and Ionica Murtaza (Emirates Aviation University) found that 99 per cent of investors view integrity as either extremely important or very important when it came to selecting which companies or entrepreneurs to back financially.
Over 94 per cent saw willpower or commitment to the business as an important factor, with 93 per cent agreeing that passion for an idea also held sway. Investors also valued the strength of a business’ team and their willingness to learn.
Interestingly, just 54 per cent of investors deemed a company’s existing relationships to be either extremely important or very important when it came to backing businesses.
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