Smart TVs to penetrate 40% of Mideast’s market by 2015

Filed on September 28, 2012

Smart TVs will penetrate 40 per cent of the television market in the Middle East by 2015, according to Changhong, China’s largest TV production base which launched its own Smart TV in the Middle East in Dubai on Thursday.

“Changhong is the first Chinese brand Smart TV launched in the region,” Steven Pan, Managing Director of Jafza-based Changhong Electric Middle East FZE, told Khaleej Times.

The Changhong Smart TV that was simultaneously launched in Iraq and Kuwait is available in 11 models with Plasma, LCD and LED panels in sizes from 32 inch to 64 inch. Steven said that established in 1958, Chinese government-owned Changhong is known as the “King of Colour TV of China”.

Starting with TVs, it has expanded to manufacture a full range of consumer electronics. Its products are exported to over 100 countries. In 2011, company’s turnover was $11.9 billion. It ranked 92 among the top 500 companies listed by Fortune China in July 2012. He said that the Jebel Ali office was set up in 2005 and Changhong Electric Middle East FZE was established in 2010 which supplies TVs and white goods to the market. Steven said that “Smart” is the future of the industry because of the simplicity and ease of use. “We will gradually see that everything we use has Smart features. As Smart mobile phones are capturing the market, Smart TVs will,” he said.In China, 30 per cent of market share is already enjoyed by Smart TVs, he said.

Steven explained that the Smart TV realises the intelligent human-machine interaction including voice, gesture and touch recognition and control, surfing on line with and without cable, and the wireless multiscreen interaction among personal multimedia devices such as pad, telephones and computers.

Steven said that as a manufacturer, Changhong is more concerned about the contents of the Smart TVs. “In China, all Changhong TVs will be Smart in two years because only Smart TVs will survive in the market,” he said. Talking about the panels, Steven said that OLED is the future of TVs and Changhong is investing heavily in the technology.

Called the “dream display”, it has a broad market prospects because of its numerous advantages such as being thinner, lighter, self-emissive, quick response, large view angle, rich colour, high brightness, high resolution, low enerrgy consumption, low cost, roll available, high and low temperature resisitance and good quake proof performance.

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