ADM launches campaign to maintain public health

Filed on December 11, 2011

ABU DHABI - The Municipality of Abu Dhabi City is launching a campaign to raise awareness of workers on the importance of maintaining public sanitation in the streets and neighborhoods of the city, shunning bad habits, complying with laws & regulations in place in order to provide a decent life and ensure a superior life and sustainable environment for the residents of Abu Dhabi city.

The campaign kicked off from ICAD Residential Complexes at Mussafah, which accommodates about 60 thousand workers, through distributing to them awareness-raising leaflets written in Arabic, English, Urdu, and Bengali languages inviting them to maintain the cleanliness of the city, and snubbing bad habits such as throwing waste in other than designated places, throwing cigarette butts & chewing gum on the ground & sidewalks, and spitting on the streets and roads.

Spearheaded by Khalifa Mohammed Al Rumaithi, Director of Public Health, the campaign inspected commercial outlets as well as hair-dressing salons in the compound, explained the use hair-cutting tools, and briefed workers on personal hygiene. The Public Health Division provided the ICAD Residential Complex with 10 thousand copies of publications to reach out all parts of the compound which accounts for a sizable chunk of workforce in Abu Dhabi Emirate.

“Launching such campaigns is part of the Municipality’s strategy to improve the civilized and aesthetic outlook of cities, streets, and public utilities. Such a drive is advocated by the Municipality through cooperating with its strategic partners and harnessing the technical & material resources to set the standards of public hygiene in order to realize the cherished health and environment stipulations.

“Maintaining the cleanliness of the city, including all its service, tourism and recreational facilities, is a top priority of the Municipality of Abu Dhabi City. With this objective set in mind, the Public Health Division has targeted the consolidation of contemporary concepts of city cleanliness, and promotion of the participation of all community segments in order diffuse the culture of maintaining the beauty & cleanliness of the city.

“The municipal regulations impose an instant fine ranging from AED 100 to 500 against offenders spitting, throwing cigarette butts or waste, and spitting chewing gum on the streets of Abu Dhabi City, in addition to holding them accountable,” he continued. Al Rumaithi detailed the fines as follows: “AED 100 for spitting on the streets, AED 500 for spitting chewing gum on the street, AED 200 for throwing cigarette ends, and AED 500 for dropping waste such as empty water bottles, cans of soft drinks, paper and other waste.”

“The Municipality of Abu Dhabi City continues its educative media campaign, which includes printing thousands of awareness brochures in four languages aimed at quitting those negative practices which are detrimental to the environment, and health of community members as well as the appearance & beauty of the city of Abu Dhabi,” concluded Al Rumaithi.

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