New Acer Aspire S3 line to boost sales

Abdul Basit
Filed on December 6, 2011

DUBAI - Acer, which debuted its first Ultrabook during Gitex, plans to launch the second generation of Aspire S3 early next year that is expected to help double its sales, Acer Middle East country manager Grigory Nizovsky said.

The Aspire S3 is designed to meet notebook users’ needs, combining essential features of the smartphone and tablet PC, such as fast startup and Internet connectivity, with long battery life.

Matched with its slim form, the Aspire S3 provides a fresh experience and will set a major milestone in the history of Acer’s notebook development, according to the company. Acer ranks No.2 globally for total PCs and notebooks.

“The product was made available during Gitex and it is important to mention that the product was really appreciated by customers,” Nizovsky told reporters at a breakfast briefing.

The briefing was held along with Intel to provide latest update on the product after the launch. It resumes in only 1.5 seconds and delivers 50-day battery life via Acer Green Instant On, features large hard drive capacity, and connects to the Internet in 2.5 seconds, according to Nizovsky.

“In our portfolio Ultrabook accounts for 20 per cent of sales in the UAE,” he said, adding that it is expected to be double in 2012 after the launch of the second generation of Acer’s Ultrabook.

“I think in April next year we are having a new slightly redesigned version of S3 with slight adjustment in outlook,” he said. It will also have a new platform from Intel, he added.

An Ultrabook is a computer in a category of thin and lightweight ultraportable laptops, defined by a specification from Intel.Khaldoun Aboul-saoud, regional manager for markets development for GCC and Middle East, said some vendors buy the whole platform and the platform is not everything. Then vendors develop on its infrastructure and this is the difference between the product from Acer and others, he added.

Citing the Ultrabook as an example, he said: “This is the only the beginning of a new transition period, which is going to excite all of us.” Its going to change look of future PC as its PC at the end of the day, he added.

“At Intel, we always keep on refreshing processor and this is our job since 40 years,” he said. Intel estimates that by the end of 2012, 40 per cent of the consumer laptop market segment will be Ultrabooks.

The Acer Aspire S3 integrates the best features of notebook and mobile devices, offering users powerful performance for digital creation, in addition to ultra-fast responsiveness and interaction for content consumption, enhancing the freedom and overall computing experiences of users on the go.

The Acer Green Instant On technology provides instant-resume functionality and ensures battery longevity, while Acer Instant Connect delivers faster Internet access. The Aspire S3 is encased in a thin, light metal design that’s sturdy and aerodynamic. The Aspire S3 measures 1.3 cm thin and weighs less than 1.4 kg. It is also equipped with a full-size Acer FineTip chiclet keyboard, designed for comfortable use. All-day usability is assured by a super-lightweight, high-density battery that delivers up to seven hours of power.

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