SuperPrice in over Dh7 million deal

(A Correspondent)
Filed on November 12, 2011

DUBAI - SuperPrice rent-a-car, one of the largest car rental companies in the UAE and a subsidiary of Grand Capital LLC, has booked a total of 150 vehicles of the Peugeot 207 Active hatchback 2012 model in a venture worth over Dh7 million.

Hamad Ali Saif Lootah, chairman and owner of Al Jazirah Investment, the parent company of Grand Capital, and Rashid Ali Saif Lootah, CEO of Grand Capital and general manager of SuperPrice, booked 100 cars worth over Dh4.65 million at the model’s revelation at the Dubai International Motor Show.

Joining them at the agreement signing were Jeremy Weatherill, divisional manager, Swaidan Trading Co automotive division; Samar Roy, managing director, Al Naboodah Commercial Group; Jamal Sahl, regional general manager, Peugeot Middle East; and V. Fredrick, supervisor of fleet sales, Swaidan-Peugeot.

“The company had last month booked 50 cars worth over Dh2.33 million and were so impressed they confirmed a further order of 100 cars from Swaidan Trading Co LLC, the distributor for Peugeot in Dubai, Sharjah, Ajman, Umm Al Quwain, Ras Al Khaimah and Fujairah,” Weatherill told Khaleej Times after the signing ceremony. “We completed the supply of the 50 cars some 10 days ago and they were already rented out by SuperPrice. So, they came to us this morning to book another 100,” Weatherill said.

“Now that the word is out we have good propositions like competitive price and good service deal, we expect to take a good car rental market share with our range of Peugeot models,” he said. Weatherill said that Peugeot has seven different commercial vehicles and a large number of them was recently sold to Go Rent A Car company of Dubai which plans to buy more units.

“We are in talks with other companies as well and we expect more sales,” Weatherill said.

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