Middle East market gains
maturity in data storage

Filed on March 16, 2011

DUBAI — The Middle East market is gaining maturity in data storage, its analysis as well as in adding external data, which are important factors for a company to be successful in today’s competitive world, according to a leading expert on data management

Hermann Wimmer, President Europe, Middle East and Africa, Teradata Corporation, told Khaleej Times that Middle East offers nice growth opportunities and people here understand the importance of data to navigate to success.

Terdata, which invented data warehousing, has been operating in the Gulf for over a decade. It is the world’s largest company solely focused on raising intelligence and achieving enterprise agility through its database software, enterprise data warehousing, data warehouse appliances, consulting, and enterprise analytics.

“Political and economic challenges will always impact business. In the challenging times of 2009, the year of the International financial crisis, we grew our business in banking accounts,” Wimmer said.

“This was possible because we are a long-term thinking company,” he said.

Wimmer was in Dubai to attend a seminar, titled, Competing on Information, in which the most experienced data warehousing and business intelligence experts explained how to leverage data assets to gain strategic insight, recognise emerging trends and respond quickly. It was participated by speakers from Teradata and leading compagnie in the telecommunications and financial services industries.

“Do more with your data,” was the message from Wimmer at the seminar.

Addressing the seminar, Wimmer explained that enterprise data warehousing is the process of capturing, storing and analysing data to gain insight. This process is built on an enterprise data warehouse (EDW), which is a single, centralised application-neutral repository of an organisation’s current and historical data.

He said that the foundation of enterprise intelligence, active data warehousing drives valuable information into a company’s operations and to hundreds of front-line decision-makers.

It enables smarter, more competitive decisions through near real-time information access and analysis and predictive analytics on customer or business activity. Active data warehousing supports both long-running strategic and short-running tactical queries. The active data warehouse provides strategic and tactical intelligence throughout the enterprise, Wimmer said.

Active enterprise intelligence capabilities represent the power of active data warehousing, and refers to the alignment of strategic and operational systems, people, technology and processes to make smarter, faster decisions throughout all levels of the organization, he said.

“The business value of data and analytics are no longer in question. We are used to the idea of deploying new technology to improve productivity and efficiency. But data are no longer merely the byproduct of process improvement, they are becoming the raw material of business,” Wimmer said.

He said that analytics is the new mainstream. In 2011, a select group of disruptive technologies - cloud, mobile devices and apps, broadband connectivity, social networking, and analytics – will move beyond early adopter status, maturing and coalescing into a new mainstream.In reality, the analytical database market consists of

multiple market segments. Teradata is the first vendor to recognise this segmentation and to deliver a family

of purpose-built appliances, Wimmer said.

For the full-year 2010, Teradata revenue was $1.936 billion, a 13 percent increase from $1.709 billion in 2009. It had an excellent year in 2010, generating record financial results and adding the highest number of new customers since 2002. In 2011, it expects revenue to increase approximately 12 to 14 percent from the revenue it generated in 2010.

Teradata’s target industries include financial services, retail, insurance, communications, media and entertainment, government and public services, healthcare and pharmaceuticals, manufacturing, hospitality, gaming, travel and transportation, utility, oil and gas industries.

Teradata announced in January this year that it has completed its acquisition of Aprimo, a global leader in cloud-based integrated marketing software. Together, the two innovators will drive the future of integrated marketing, enabling corporations to optimise marketing performance with more detailed, comprehensive insights from a universe exploding with big data.

In March this year, Teradata said it has signed a definitive agreement to acquire Aster Data Systems, Inc. The combination of Teradata and Aster Data technologies will enable businesses to unlock the new intelligence hidden within the ever-growing volume of big data. —

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