Dh2.4b Dubai Lifestyle City project launched

Lucia Dore (Assistant Editor, Business)
Filed on May 29, 2007

DUBAI The Dh2.4 billion Dubai Lifestyle City (DLC), described as "unique concept of high living", was launched yesterday. Spanning a land area of over 4 million square feet in Dubailand Dubai's gigantic entertainment area the project is designed to bring a new level of exclusivity and luxury living to the emirate, say the project's developers, ETA.

Florida-based IMG Academies and JW Marriott, one of the world's largest hospitality groups, are lending their names to the project. DLC is targeted for completion by July 2009.

The development comprises 68 Tuscan-themed villas and 120 apartments, known as villettes, one four-star 150-room sports hotel, one five-star 170-room hotel with a 20,000 square foot spa, and world-class sports training and recreational facilities. These include a Nick Bollettieri Tennis Academy and a David Leadbetter Golf Academy, a sports medicine centre and a dedicated "one-of-its kind for Dubai" gymnasium facility.

There will also be a 100,000 square foot shopping mall, showcasing top brands, eight restaurants and a state-of-the-art digital datacenter to manage all communications systems within the development. Cisco and Microsoft are partnering with the developers to deliver the technological requirements of the project. An 1100-seat theatre for the performing arts will also be built. Tony Ashai, a celebrated Beverley Hills designer known for working with celebrities such as John Travolta and Paris Hilton, has conceived the design for the villas and apartments.

The DLC aims to be more than a self-sufficient lifestyle community, said DLC's managing director, Arif Buhary Rahman. "We are concentrating on absolute quality. There will be fewer than 200 families within the development. It will be very exclusive, targeted at high net worth and ultra-high net worth individuals." ETA is working with private banks to target those individuals who will be "invited" to invest in the project. The 11,000 square foot villas are priced between Dh20 million and Dh40 million.

Speaking at the launch of the development, CEO of Dubailand, Mohammed Al Habbai, said: "Dubailand is all about themed clusters and Dubai Lifestyle City has lived up to our expectations on that count. I would like to express my deep sense of admiration for the futuristic vision that underlines a project of this scale, which more than complements the other big ideas being actualised in Dubailand."

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