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Courier firm playing key role in road safety drive

(By a staff reporter)
Filed on August 16, 2006

DUBAI - In response to the growing demand for better road etiquette and safer driving habits in the UAE, the local operations of United Parcel Service (UPS) are playing a role in the 'Dubai Road Safety' campaign.

This initiative was launched by the International Association for Human Values (IAHV), a humanitarian non-government organisation, in association with the Dubai Police, the Roads and Transport Authority and the Dubai Municipality.

From collecting time-sensitive packages from the UPS hub near Dubai airport to delivering them across all the Emirates, UPS service providers spend the majority of their work days on the road ensuring that shipments are delivered to customers on time.

Because of this, 50 UPS service providers have taken part in Road Alertness Workshops designed to reduce stress and maintain their composure while driving in a deadline-driven environment.

During the workshops, UPS staff picked up a number of tips on proper breathing techniques, improving focus and concentration, and the benefits of overcoming stress and anger while on the road.

"The Road Safety Campaign was initiated out of a genuine concern for the increasing number of road accidents and fatalities taking place in Dubai. According to police sources, one person is killed daily in a local traffic accident," said Dr Prabhakar Rao, chief operating officer of IAHV, Middle East.

Participation in the 'Road Safety' initiative complements UPS's global focus on safety and training for its employees. UPS conducts regular workshops for its regional staff on the importance of responsible driving including continuous driver training with the Belhasa Institute of Driving.

"At the time of their induction into our team, drivers receive rigorous training on road safety techniques. Initiatives like the Road Alertness Workshops provide the UPS delivery team with an additional opportunity to practice a calm and composed approach while meeting delivery deadlines," said John Tansey, general manager, UPS UAE LLC.

The 'Road Safety' campaign is set to conclude in December 2006 and organisers anticipate more than 6,000 drivers will participate in its stress-reducing workshops.

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