Apex court asked the lawyers to provide a copy of the apology advertisements without enlarging them, emphasising they should not need a microscope to read it
Privacy is becoming an increasingly fluid concept in a world of digital borders, and relationships are no exception. For example, 80 per cent of couples share passwords, PINs or fingerprints to access their personal devices, and 28 per cent store some type of intimate data on their partner's device: such as intimate messages from/to the partner (16 per cent), intimate photos of themselves (12 per cent) and intimate videos of them and their partner (12 per cent). In addition, people keep sensitive data in accounts and devices they share with their partner, for example, financial information (14 per cent) or work-related data (14 per cent).
This is all well and good when the relationship is healthy and the data is in trusted hands, but some clear issues emerge in the event of a break-up. If things start to collapse, sharing intimate memories on devices or online accounts goes from being a perfectly natural part of a loving relationship, to a potential privacy nightmare.
Of those who have experienced a break-up, 13 per cent have shared or wanted to share their ex-partner's private information publicly as an act of revenge, 16 per cent have damaged or wanted to damage their ex's device and 21 per cent have spied on their former partner via accounts they had access to. There's also a potential financial impact, with more than one in ten (14 per cent) people admitting to having spent their ex-partner's money online.
Interestingly, there are some noticeable differences between the sexes, as men are much more likely than women to share their ex-partner's private information publicly as a form of revenge (19 per cent vs. 8 per cent) and use their ex's information for their own benefit (22 per cent vs. 12 per cent). In comparison, women are much more willing than men to take the high road by deleting all their ex-partner's information from their device (67 per cent vs. 59 per cent) and deleting all partner photos or videos following a break-up (69 per cent vs. 59 per cent).
"The digital world offers a great way for couples to connect, but also presents significant privacy risks if partners decide to go their separate ways," said Andrei Mochola, head of consumer business at Kaspersky Lab. "With a sizeable proportion of individuals seemingly willing to abuse the intimate data they have on their ex-partners, individuals should always make sure they are careful when sharing anything intimate and know exactly where it is being stored. Moreover, there's always the option of a digital prenuptial agreement to determine the 'custody' of data before it becomes a privacy problem."
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