ArabClicks, Basma Media sign collaboration accord

ArabClicks has signed a joint strategic cooperation agreement with Basma Media to build effective relationships and foster business connections between publishers and social media influencers and various e-commerce platforms operating in the Arab world.
The agreement was signed by ArabClicks co-founder and CEO, Mauro Romano, and Nasser Al Sarami, CEO of Basma Media, at the latter's HQ in Dubai Media City.
According to the agreement, Basma Media will work with various publishers, media professionals and social media influencers in the Arab world to familiarise them with the mechanism employed by ArabClicks and then connect them to the platform. The intent is to benefit from the media content provided by these publishers to promote commodities and products, marketed across Arab e-commerce platforms, such as Noon, Namshi, Sivvi, Java, eBay, Tajawal, and other e-commerce networks, and benefit from sales commissions resulting from the purchasing transactions conducted by the readers and followers of those media professionals and influencers of any of the products exhibited via their e-media content.
"We are delighted to partner with Basma Media to reach out to the largest segment of media professionals and influencers in the Arab world. Through the partnership, we seek to capitalise on the exponential growth of e-commerce which has become a key business sector in the Middle East, where ArabClicks is supporting and assisting various businesses in enhancing their market share of the steadily growing electronic sales in the region," Mauro Romano said.
"With its innovative marketing tools based on transforming web content into a potential source of revenue, ArabClicks provides assistance to e-commerce companies to enhance their reach to various segments of society and to grow in the Middle East market, therefore, helping publishers do business and make easy money through web links, seamlessly and without introducing any changes to the published content or disturbing site users in any way," Romano added.
Nasser Al Sarami, CEO of Basma Media, said: "Over the past years, we have been investing in establishing integrated database and communication channels addressing both digital and traditional media. We offer a wide spectrum of multi-channel media services and connections with a large network of media industry professionals worldwide. Similarly, ArabClicks is one of the ground-breaking ideas introduced in the field of e-marketing. We are proud of this partnership that is aimed to build the largest e-marketing network in the Arab world by fostering business connections between influencers and publishers and linking them to e-commerce platforms."
- business@khaleejtimes.com