A treasure trove of sparkles

Filed on November 4, 2018
A treasure trove of sparkles

Khazana Jewellery creates exquisite pieces that find resonance with all segments of women

It is said that for a woman, jewellery is not just about wearing ornaments but it is a reflection of her personality. From the very beginning, Khazana Jewellery has been focusing on creating exquisite pieces that find resonance with all segments of women.  

In 1989, the first showroom of Khazana was set up in Chennai. In 1998, Khazana opened its second showroom in Chennai, followed by a third showroom in 2004
in Hyderabad. This paved the way for further expansion into Andhra Pradesh and Karnataka.

From a humble beginning as a single outlet jewellery brand in 1989, the brand has evolved over the past three decades into a professionally managed multinational jewellery retail house with over 50 showrooms in India and the UAE. This has been possible because the organisation was built based on the principles of innovation and discipline. The company looks forward to doubling the presence in India and abroad by the year 2020.

Focus on designs

The core belief of Khazana is to ensure customer satisfaction by creating unique designs with intricate workmanship and providing unmatched service. The three main pillars of Khazana's philosophy
are unique designs, superior finish and honest price. 

In order to cater to the demand for new designs among their growing base of customers, Khazana has established dedicated design centres in Mumbai, Kolkata, Chennai and Coimbatore with each family of designs having a dedicated team working on it. For example, the Kaasu malaas originated from South India and are designed exclusively by their Coimbatore team, antique jewellery designs are created by their Kolkata team, which has a greater mastery over such designs. These designs are then fabricated at their exclusive manufacturing facilities by goldsmiths who have decades of experience with the workmanship involved in bringing the designs to life.

Khazana is known for its chunky and extravagant bangles. It is a name to reckon with when it comes to bangles, and customers swear by them. Besides bangles, Khazana has a huge collection of necklaces, chains, pendants, earrings, rings, bracelets, oddiyanam, vanki and wedding-related items.

Understanding trends

The company has a dedicated team of designers who closely monitor the latest trends in jewellery internationally and study local customer preferences. A great deal of research and creative innovation goes into the creation of each and every design available at Khazana. New designs are available to customers every month and all designs are refreshed every season. The latest designs of jewellery are usually found in Khazana stores first making them trendsetters among jewellery brands.

Customer tastes have evolved from traditional designs to more modern and trendy designs. There has been a shift even in wedding jewellery with more and more brides preferring heavy antique jewellery to the more traditional necklace sets. Diamond jewellery is also gaining popularity fast among the fashion conscious. Khazana has an entire collection of lightweight jewellery in trendy designs to cater to working professionals who opt for functionality without compromising style. 

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