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Revive and refresh with pure Ceylon Tea

Filed on February 4, 2020 | Last updated on February 5, 2020 at 11.53 am
Sri Lanka's teas reflect the country's beauty and diversity.

Sri Lanka takes pride in its 150-year heritage of producing teas that hold an exclusive ozone- friendly status

As you pick up your cup and take a long, comforting sip of delicious, Ceylon Tea, do you ever pause to wonder, what is it that makes Ceylon Tea so special? To a tea drinker, it could be the rich flavour, the freshness and the physical and emotional satisfaction it offers. To a tea connoisseur, it could be something deeper and more profound. In truth, the rich flavours and freshness of Ceylon Tea, speak for themselves. When the British started growing and exporting Ceylon Tea to the world, people began to savour and appreciate its taste and superior quality. This fame grew as the years went by with more and more Ceylon Tea exported and enjoyed the world over.

A tea like no other
Sri Lanka is the largest exporter of Black Orthodox tea in the world, accounting for 5.3 per cent of world tea production. It has a share of 15 per cent in global tea exports. But what makes it unique is not its volume of production, but its taste, quality and the unmatched conditions under which it is grown. From the Southern foothills to the central highlands, tea thrives at elevations ranging from 2,000 to 6,000 feet above sea level. Pure Ceylon Tea is grown in pristine environments in a salubrious climate. This is why it is the cleanest tea in the world, grown according to stringent environmental practices and conforming to international conventions and agreements. It is the only tea awarded "ozone-friendly status" by the Montreal Protocol. Teas are packed in Sri Lanka in two to three weeks of harvesting. This preserves the freshness and aroma of the tea. It is no wonder that nurtured and nourished by nature, pure Ceylon Tea brings you the freshness and rejuvenating spirit of its natural habitat in every sip.

Passion for consistent quality
Ceylon Tea growers and producers take great pride in what they do. From growing to manufacturing, they ensure that the highest levels of quality and production are carried through at every stage of the process.
Every day, around 1.5 million people all over Sri Lanka, from tea pluckers to tea producers and tea tasters to tea packers commit themselves to produce some of the finest teas. They work with passion and devotion. It is their way of life. The Ceylon Tea industry is well regulated and has a unionised workforce governed by a collective labour agreement.
When tea is packaged in Sri Lanka, significant value addition and profits are created at the source, which directly benefit the livelihoods of many thousands of people. This is why pure Ceylon Tea comes packed not just with flavoursome goodness, but also with happiness.

Pure pleasure in a cup
A good cup of tea is one of life's greatest pleasures. Tea revives and refreshes the spirit. It improves mood, disposition and blood circulation. Research is continuously uncovering the numerous health benefits of tea. The polyphenols in tea have multiple advantages. While polyphenols are found in most plants, tea is unique in having huge amounts of polyphenols. Tea is good for the heart and the immune system. It helps reduce the risk of diabetes and cancer. It promotes healthy teeth. Tea also aids digestion. Unlike other beverages, tea contains very low quantities of sodium and can be drunk by those with high blood pressure. It keeps you hydrated and is also said to slow the ageing process.

The diverse flavours of Sri Lanka
Sri Lanka is a land of beauty and diversity, reflected not just in its cultural and physical landscape but also in its teas. Three distinct agro - climatic zones produce teas that are unique to each area, making Sri Lanka a tea connoisseur's paradise. Pioneer tea planters in the latter part of the 19th century were the first to discover the effect of diverse climates on tea production. This has resulted in an array of fine teas of different flavour, aroma, strength and colour, indigenous to each agro-climatic district and not found anywhere else in the world. There are seven regions that are home to these teas, namely, Nuwara Eliya, Uda Pussellawa, Dimbula, Uva, Kandy, Sabaragamuwa and Ruhuna. Sri Lanka has the edge over other tea producers because this diversity allows us to develop speciality teas that cater to the discerning tastes of tea drinkers all around the globe.



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