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Ethiopia's Kenenisa Bekele - whose personal best is just six seconds outside the world record of 2h:02m:57s held by Kenya's Dennis Kimetto - will be seen by many as the pre-race favourite. But if the three-time Olympic gold medallist is to land that massive bonus, he will have to run the classic 42.195km distance quicker than any athlete in marathon history.
After a decade of unprecedented success, the eyes of the athletic world will once again be on the first big international marathon of the New Year when the Middle East's biggest mass participation event hits the flats streets of Dubai.
"The progression we have made is one we aim to maintain, which is why, in addition to the record prize-money, we are also offering the runners an incentive of a bonus should one of them break the current world record," said Event Director Peter Connerton.
Kimetto's 2014 world record - set in Berlin - is now coming under serious threat from the running elite following the 2016 performances of Bekele in Berlin (2:03:03) and Eliud Kipchoge (2:03:05) in London.
"We don't put together a field with a view to breaking the world record," added Connerton. "But when you have the quality of field that we always try to ensure in Dubai, fast times are a natural by-product. Our aim is always to make the race of benefit to the athletes themselves - runners know that with the type of course and weather we have in Dubai they are well capable of producing a season or personal best."
Just nine years ago, Ethiopian legend Haile Gebrselassie ran a new course record as the Standard Chartered Dubai Marathon moved into the big league with record prize-money and a world record bonus.
Gebrselassie's 2:04:53 broke the course record by nearly five minutes and was the second fastest marathon time in history, trailing only his own world record of 2:04:26 from Berlin just four months earlier.
Fast forward to today and the average of the top ten Dubai Marathon times is 2:04:40. Ayele Abshero now holds the course record with 2:04:23, while Gebrselassie's 2008 winning time no longer ranks in Dubai's all-time top ten.
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