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Shurooq promotes Sharjah's investment potential in Germany
Senior executives from Sharjah's government bodies and private sector corporations introduced the emirate's business-friendly environment to German investors.
sharjah - Agency introduces emirate's business-friendly environment and opportunities to German investors
A high-level delegation comprising senior executives and CEOs from Sharjah's government bodies and private sector corporations took part in the twin business events with the aim of introducing the emirate's business-friendly environment and opportunities to German investors.
The Sharjah-Berlin Seminar hosted the Sharjah delegation which was headed by Shaikh Fahim bin Sultan Al Qasimi, chairman of the Department of Government Relations in Sharjah, and also included Marwan bin Jassim Al Sarkal, CEO of Shurooq; Hussain Al Mahmoudi, CEO at AUS Enterprises; Fahad Ali Shehail, chief development officer at Bee'ah; Sara Al Madani, board member of the Sharjah Chamber of Commerce and Industry (SCCI); and Mohammed Ahmed Amin, assistant director-general for communication and business at SCCI.
The one-day business seminar, which brought together more than 50 German investors, saw Sharjah's delegates and attendees reviewing ways they could work together to strengthen their existing avenues of cooperation. Among issues under the spotlight were how to attract more German companies into Sharjah and how the emirate should be seen as not only a rewarding destination in its own right, but also as an influential entry to the wider Gulf.
Al Qasimi said: "Relationships between Sharjah and Germany are built on 50 years of bilateral history. Both entities share a significant number of common values. These values include their investments in promoting cultural tourism and businesses that create cross-culture ecosystems."
"To date, Sharjah attracts 40,000 German tourists, which reflects the emirate's ability to provide international tourists with a unique and authentic experience on cultural, archaeological and ecological tourism," he added.
Al Sarkal said: "We look forward to attracting more German investors to setting up their businesses in Sharjah, as the emirate is one of the most promising areas for business growth in the Middle East. Sharjah is able to offer an unmatched investment-friendly environment in the region through its adoption of the principles of free trade and its clear vision for growth and development. Thanks to its encouraging legislative environment, the emirate is home to hundreds of foreign companies and to thousands of skilled workers."
- business@khaleejtimes.com
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