Clarity Essential for Business Sustainability: SAP
DUBAI Organisations in the Middle East wanting to achieve short and long-term profitability, must holistically manage economic, social and environmental opportunities, said a top official of SAP, an IT services provider.
Managing the triple bottom line is the most assured way to promote business longevity and consistent growth, Jos Duarte, President of SAP for Europe, Middle East and Africa, said. Middle East is one of the most rapidly developing in the world, and while many companies have thrived in this fast-paced environment, recent shifts in the business landscape mean that organisations need to consider how they can continue to expand their business in the long-term, Duarte told the second SAP Forum 2009 in Dubai.
They must build a sustainable business, of which there will be several different elements all relating to either economic, social or environmental concerns. Managing the sustainability spectrum is a complex undertaking requiring clarity, efficiency and flexibility across the business, he said at the SAPs largest business event for MENA region.
Duarte said that SAP solutions provides transparency, integrity, speed, best practices, vision in addition to value to clients and shareholders.
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