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MALAYSIA Airlines,
the national carrier of Malaysia, is recognised as one
of Asia's largest, flying more than 48,000 passengers
to over 100 destinations across 6 continents everyday.
It is also the only airline in the world to offer direct
air services connecting the South African cities of
Johannesburg and Cape Town with Buenos Aires in Argentina.
The airline's annual revenue contributes to between
2-3 percent of Malaysia's Gross National Product (GNP)
and it has on-going partnerships with the Tourism Malaysia,
complementing the Malaysian government's drive to showcase
the country as a leading tourism and business destination.
Currently operating 95 aircraft, Malaysia Airlines'
fleet is one of the world's youngest, dominated by Boeing
737s, 747s and 777s, the most technically advanced aircraft
in the sky today.
The airline holds a lengthy record of service and best
practices excellence, having received more than 100
awards in the last 10 years, among the notable ones
being the first airline to win the "World's Best
Cabin Crew" by Skytrax UK consecutively from 2001
till 2004, as well as "5-star airline" in
2005 and number one for "Economy Class Onboard
Excellence 2006" also by Skytrax, UK.
It has also continuously upgraded its products and services
to retain its position as the most preferred air carrier
of tourists to Malaysia.
In 2006, it introduced 'Enrich Enhanced', an upgrade
of its existing Loyalty and Frequent Flyer programme,
which now offers members increased benefits and more
redemption options. In addition, the programme also
launched co-branded cards with leading banks in Indonesia
and Malaysia to increase its customer base from amongst
holders of credit cards issued by the banks.
Likewise its corporate travel operation was rebranded
as the 'Corporate Signature Programme' last year, enabling
clients to enjoy improved product offerings. |
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Members of Enrich
Enhanced and customers patronising the Corporate Signature
Programme now enjoy better options to also access the
airline's award winning flagship Golden Lounge in K.L
International Airport.
Like other players in the Malaysian hospitality and
service industry, Malaysia Airlines is fully geared
to ensure the success of the Visit Malaysia Year (VMY)
2007.
The national carrier of Malaysia has worked together
with Tourism Malaysia through joint advertising campaign
to promote the event overseas, including the United
Arab Emirates.
Apart from the joint initiatives, Malaysia Airlines
has taken the lead to showcase VMY 2007 through other
opportunities like featuring Malaysian destinations
and calendar of activities for the year-long event in
its monthly inflight magazine, Going Places effective
August 2006. It is also being promoted currently through
its inflight videos, commercials, announcements and
themed landing music.
The national carrier is currently marketing creative
packages such as the Discover Malaysia Pass, where foreign
tourists can visit 5 Malaysian destinations of their
choice for an airfare of US$199 only.
Malaysia Airlines has also introduced tactical fares
and holiday packages at key oversea markets, including
the Middle East, to support increased tourist arrivals
into Malaysia for the success of VMY 2007.
The award-winning airline continues with its efforts
towards its ultimate goal of positioning itself as a
truly global brand well known for its personal touch,
warmth and efficiency.(www.malaysiaairlines.com) |
