 |
FOUNDED in 1999 in Johor Bahru,
Malaysia, Power Root (M) SDN. BHD is a leading
company which develops and promotes herbal energy
drinks fortified with two main herbs from the
rainforest. Eurycoma Longifolia commonly known
as “Tongkat Ali” and Labisia Pumilia
and Pathoina or “Kacip Fatimah.” These
are indigenous herbs of Malaysia highly regarded
for their properties for promoting physical well-being.
With the determination to promote these local
products in the international markets, Power Root
has invested heavily in research and development
of these traditional herbs to create its own brand.
Driven by its operational objectives of “Quality,
innovation ,synergyand sharing,” the company
expanded rapidly and within a relatively short
period of time, Power Root brand of botanical
energy drinks have become a household name in
Malaysia.
In 2001, Power Root established branch company
in Kuala Lumpur to effectively coordinate its
logistics and serve its customers more adequately.
In 2003, Power Root started its own manufacturing
plant in Johor Bahru and due to strong demand
the company set up its second manufacturing plant
in 2005. At the same time, it also expanded its
market arm in Kuala Lumpur to cater to the growing
demands. |
|
|
High quality
product
Power Root with its entrepreneuring spirit, is committed
to provide consumers with the ultimate choice of a high
quality product. Concentrated efforts in research and
development to develop new and improved products have
also accelerated its success in the market. As such,
the company was able to quickly establish a stable business
foundation and thus, creates a very promising future
for the company.
No doubt therefore PowerRoots is the first Malaysian
beverage Company that made it big in the UAE and
Middle Eastern Market. In 2006 PowerRoot acquired,
the prestigious GMP, and HACCP certification, giving
consumers a better peace of mind. In the UAE, Power
Root has aggresively promoted its brand in order to
carve out a market share. A huge promotion outlay has
also been provided at the ongoing Global Village, at
Seef Road and the Night Souk where Power Root stalls
are attracting good crowds.
Power Root is company that believes its employees are
its greatest assets. As such, the company relentlessly
provides training to upgrade its employee’s skills
and knowledge as well as providing benefits and a conducive
environment that allows its employees to achieve their
highest potential. The company believes in a humanistic
approach to managing its employees as the success of
the company lies with its employees. They are motivated
to participate in the company’s growth and share
its success.
Tongkat Ali -
the Wonder Root
Tongkat Ali or its scientific name Eurycoma Longifolia
Jack is a common herbal shrub usually found along the
slopes of hilly terrain of the Malaysian rainforests.
The shrub is known as the ‘Bitter Cures’
because it is really bitter and can cure all sorts of
ailments and diseases. It is also known as ‘Pasak
Bumi’ or the ‘Earth Fixer’ because
of its solid and long winding roots. Its name which
is associated with a dashing warrior provides the hidden
meaning to the name and that is the spirits of manliness
and health.
Tongkat Ali contains all sorts of alkaloids which have
the properties of healing and vitality Since Tongkat
Ali is bitter, its extract is sometimes used as an essence
to enhance the taste of coffee and other drinks.
Kacip Fatimah is yet another common herb found in the
rain forests of Malaysia, it contains element of antioxidants
and photo estorgen, where these two elements are known
to provide gooness and health to both women and men.
The key to Power Roots brands is the quality level which
begins at the material procurement stage, ensuring best
technology, while offering fortified nutritional and
health benefits that meets the needs of the modern lifestyle
consumers.
Currently, the company has created three successful
brands in the UAE and Middle Eastern markets which have
their unique taste and appeal to tea and coffee loving
populace here. The Power Roots product currently making
waves in the market are Alicafe, Per'l Cafe, and Alitea.
Each of these products are ready to drink convenience
brands, one just have to add hot water and drink it.
In order to meet the needs and wants of the consumer
Power Roots (M) Sdn Bhd has launched its No-sugar-added
4 in 1 Alicafe and No-sugar-added 3 in 1 Per'l Cafe
which is available in all leading hypermarkets and supermarkets
as of January.
Being a premix instant cofee and tea with exotic herbs
their acceptance in quick time frame speaks of their
uniquenesss as being modern life style beverages of
high quality and taste.
Power Root believes in long-term development and operates
with the objective of producing high quality products
that exceed customers’ expectations and improve
the quality of life of its customers. Power Root plans
to expand its product in the international markets and
ultimately, to make its brand “Power Root”
a household name globally. <www.powerroot.com.my> |
