MALAYSIA International Halal Showcase (MIHAS) is the world’s largest international halal trade fair and the country’s largest food and beverage exhibition. The annual event held in Kuala Lumpur promotes quality halal products and attracts a large number of halal industry players and entrepreneurs.

The MIHAS will enter in its fourth year this May and it promises to offer the most conducive platform for those in the halal industry to penetrate the global Muslim market. More than 500 exhibitors from over 25 countries are expected to attend the country’s flagship halal show to be held at Kuala Lumpur Convention Centre from May 9-13 this year.
The event, aimed at facilitating and expanding the frontiers of the halal market, is hosted by the Ministry of International Trade & Industry (MITI) and organised by the Malaysia External Trade Development Corporation (MATRADE).
Staged annually since its inaugural in 2004, MIHAS congregates the largest annual gathering of international halal industry players and entrepreneurs to facilitate the sourcing and selling of quality halal products, from food and beverage, food chemicals and emulsifiers, pharmaceuticals and herbal products to cosmetics and health care. Being a successful and highly focused halal trade fair, the event becomes a unique platform to attract world buyers and to showcase Malaysia’s credibility in halal processes adding the right amount of value to it.
Thus, MIHAS stands as the best entry point and gateway through which forward looking businesses can develop strategic partnerships, introduce their products and penetrate the global Muslim market. The presence of prominent buyers especially from Malaysia and its ASEAN neighbours allows global halal entrepreneurs to gauge receptiveness to their products and its feasibility to enter the huge ASEAN market.
With a proven track record, this international trade fair continues to attract global attention especially among buyers from prominent hypermarket and supermarket chains, important wholesalers, importers, retail consultants, entrepreneurs, captains of industry and influential policy makers from countries across the globe. This has equipped MIHAS with the extra edge to break through barriers to enter young developing markets committed to serve the needs of the halal consumer and to reach a quality-conscious generation seeking quality halal food products.
MIHAS showcases not only food alone but also halal financial services. It embraces halal in all its dimensions by encouraging and providing opportunities for halal financial services through Islamic banking instruments, based on a system which reflects the socio-economic values in Islam. Opening doors for halal trading opportunities, MIHAS facilitates it further by presenting global halal industry players with halal financial alternatives to conventional financial instruments. The halal industry can gain from interest-free financial instruments available to help entrepreneurs in their commitment to offer Muslims a wider variety of truly halal products.
In preparing to organise the MIHAS 2007, Malaysia promises an even greater experience. The global halal industry holds immense potential and this international trade fair will once again draw the world’s halal players under one roof, bringing the halal market well within reach. Industry presentations, seminars, market briefing by foreign countries and demonstrations will also be held concurrently with MIHAS, paving ways to meet, network and trade with international buyers who seek new products and ideas that the global halal market has to offer only at MIHAS.
MIHAS is conceptually a ‘living’ platform that offers continuity and innovative growth because the absolute principle of observing the ‘halal’ factor constitutes a prescribed way of life and fulfills an in-built requirement for Muslim communities worldwide. Based on this, MIHAS has created the pathway – both social and economic – towards exploring opportunities for extending the halal parameters in doing business, effecting trade and industry, penetrating markets and enhancing global networking. The emphasis is naturally to bring to fruition halal-compliant efforts in a bigger market place.
MIHAS is designed to be permanently anchored in the bigger scheme of things for the global Muslim population. It is testament to the commitment of the Malaysian government to serve the needs and challenges of the global ummah in seeking quality halal products.
Malaysia invites the halal industry players of the world to be part of this phenomenal growth and development. At MIHAS, there are business connections to be made, trade alliances to be forged and a greater understanding of halal to be communicated. On a deeper level it is about infusing quality, safety, cleanliness and transparency in the global halal market. It is also about promoting the importance of halal quality certification and long-term consumer education to support halal certified products.
MIHAS 2007 presents a world of prospects, possibilities and profitable opportunities that will inspire the halal industry to move further beyond yesterday’s frontiers of the halal market. For more information you can contact the MIHAS Secretariat through email: enquiry@halal.org.my or log on to www.halal.com.my.