Exquisite Pakistani designs under one roof in Dubai

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Exquisite Pakistani designs under one roof in Dubai
Signature Studio is organising a special Eid Al Adha exhibition that will run from August 31 to September 3 and showcase the latest collections from 30 Pakistani designers.

Signature Studio has redefined the Pakistani retail fashion scene in the UAE

By Deepa Narwani

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Published: Wed 31 Aug 2016, 5:49 PM

Pakistani fashion is known for its vibrancy and chutzpah. Mixing fine fabrics with beautiful colours and flowing patterns, Pakistani designers have been creating waves in the fashion world by showcasing stylish designs that reflect innovative sensibilities and exquisite workmanship.
Signature Studio, located in Bay Avenue, Executive Towers, Business Bay, is one such store that offers the latest trends for women in Pakistani fashion. Among the top names you can find Sammy K, Maria Rao, SNL, Agha Noor, Karishma Talreja, Zunaira, Nudrat Talha, Humayun Saeed, and Flairs collection here. Whether you prefer prêt wear, jewellery pieces, stylish clutches, luxury prêt, formals or customised bridal wear, Signature Studio has something for every taste.

In Style

Anna Shoaib shares some of her top style tips to make sure you stay trendy.

Top styles: The current top three styles are straight shirts with tulip pants, wraps with boot cut pants and peplum shirts.
Don't be afraid to try out new styles: it still bothers me when customers stick with older trends whereas they can carry the latest trends perfectly well.
Ask for your size: We go an extra mile in making sure that our client's dresses are as per their body style and measurement. We have many clients who ask us for XL/XXL sizes and we take special care of these clients by making made-to-order pieces for them.
Accessorise: Buying a dress is your first step but matching jewellery and shoes are going to complete your look.
Set up in 2012, the fashion house is run by Anna Shoaib, who is an alumnus of the prestigious Indus Valley School of Arts in Karachi, and has a keen eye for fashion and trends. She spends a lot of time carefully curating a collection from leading Pakistani designers for modern women of today who are looking for the latest Pakistani fashion which is practical and of the highest quality and also at reasonable prices.
Anna runs the multi-brand boutique as its Managing Director. "Most of the outfits available in design houses in Dubai cost a fortune. But people who like to wear these dresses are conscious of the price tag, and often prefer to travel to Pakistan or India to buy clothes of similar quality and design at highly competitive rates."
Her idea of establishing Signature Studio was to provide a platform to such people and make fashion accessible to a wider network. In four years, the studio has built a legion of followers and loyal clientele, who have benefitted from Anna's keen eye for new fashion trends and her relentless commitment to offer convenience to customers.
Early in the business, Signature Studio started offering cash on delivery to clients and also used personal messaging services like Whatsapp and Facebook to reach out to people. The marriage of fashion and technology has reaped huge benefits.
"We believe in staying close to our clients and offer them advice on the right dress as per their style preference and festive requirements. We want to make sure we deliver the best shopping experience to our clients," she says.
The collection at the Studio churns fast and reflects popular trends in Pakistani fashion. For now, short shirts with tulip pants are a rage. Another sought-after category is that of organza wraps, where designers are working magic with different kinds of work. Thread embroidery retains its popularity too. Other trendy options include the evergreen capes in different styles such as the duppatta style, flare loose ones and drop downs. Also, the peplum cut that is the half body shirt is quite a rage these days. According to Anna, some of the most popular items currently in the store include capes, wraps and tulip pants.
The fashion house runs exhibitions and events throughout the year, but its busiest periods are during Ramadan and Eid, when people flock its store and reach out on Facebook and Whatsapp to buy new outfits.
The clientele is wide and varied, including people from Pakistan, India, Emirates, Iran as well as Europe, who find interest in the fusion collection.
- supplements@khaleejtimes.com


Signature Studio is organising a special Eid Al Adha exhibition that will run from August 31 to September 3 and showcase the latest collections from 30 Pakistani designers.
Signature Studio is organising a special Eid Al Adha exhibition that will run from August 31 to September 3 and showcase the latest collections from 30 Pakistani designers.
Signature Studio is organising a special Eid Al Adha exhibition that will run from August 31 to September 3 and showcase the latest collections from 30 Pakistani designers.
Signature Studio is organising a special Eid Al Adha exhibition that will run from August 31 to September 3 and showcase the latest collections from 30 Pakistani designers.

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