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UAE household spend on electronic items rises 62%

Abdul Basit / 22 April 2014

The survey looked at four key CE categories including Smartphones, TVís, Laptops and Tablets and Cameras.

The average annual UAE household spend on electronic items jumped by more than 62 per cent to nearly Dh5,000, according to the findings a latest consumer electronics survey. Smartphones topped the shoppers’ list followed by TVs, Plug Ins revealed in its second nation-wide survey details.

The survey, which was conducted online, gathered responses from 1,986 respondents across 52 nationalities over a period of 25 days (February 26 to March 22). The survey looked at four key CE categories including Smartphones, TV’s, Laptops and Tablets and Cameras.

“At Plug Ins we believe consumer insights are fundamental to the way we retail today and in the future. With the help of the survey we hope to record the pulse of the customer and their purchasing habits and make this data available to the industry,” general manager Sean Connor told reporters at a news conference on Monday.

Talking about general trends, Connor said of the total 1,986 people who participated in the survey, 93.7 per cent respondents made a major electronics purchase over the last 12 months with smartphones (66.3 per cent) topping their shopping list followed by TV’s (39.2 per cent), Tablets (38.4 per cent) and Laptops (37.8 per cent).

He said that survey results showed that more than 50 per cent of pre-purchase research is done online such as company website, social media etc.

The average annual UAE household spend on electronics is approximately Dh4,875 per year compared to Dh3,000 in September 2013 survey. Nearly 50 per cent of respondents spend 1-3 hours inside retail stores prior to purchase, he added.



More than 74 per cent of the survey participants said they plan to purchase a smartphone in the next six months. While buying smartphone consumers continue to be influenced by brand and price. But in the recent survey Camera resolution has moved up in the ranking vs. 2013 survey.

Samsung (55.2 per cent), Apple (39.15) and Blackberry (25.9 per cent) continue to be the top smartphones in the UAE. Samsung has improved its share from 37.1 per cent in the 2013 survey to 55.2 per cent in the February/March edition while Apple grew from 24.5 per cent in 2013 to 39.1per cent. The surprise gainer is Nokia which increased its share from 9.6 per cent in 2013 to 17.2 per cent.



Panel sizes ranging between 30-39-inch leads in terms of current size of TV’s owned with 51 per cent of the respondents followed by 35.7 per cent with 40-42 inches. More than 43 per cent of the survey respondents said their next panel size would be 40-42 inches and a further 33.4 per cent said they would buy the 46-50 inches panel size.


Tablets and Laptops

When buying a tablet or laptop brand continues to be the biggest influencer followed by device compatibility and screen size.

The primary use for tablet or laptop was browsing (43.2 per cent in 2014 vs. 39.8 per cent in 2013) but there was a noticeable increase in people using their device for work (27 per cent in 2014 vs. 23.85 in 2013).



More people are purchasing DSLR cameras (73.7 per cent in 2014 vs. 72.6 per cent in 2013) and there is a decline in people buying point-and-shoot (10.5 per cent in 2014 vs. 12.2 per cent in 2013).

  — abdulbasit@khaleejtimes.com

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