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Home > Business Nation
 
LuLuís date festival begins

(Staff Report) / 22 July 2012

The annual date festival organised by the LuLu Hypermarkets group in association with the Ministry of Environment and Water was kicked off in a traditional style at the LuLu Hypermarket in Abu Dhabiís Mushriff Mall.

Dr  Rashid  Ahmed bin Fahd, Minister of Environment and Water, inaugurated  the  month -long  festival  in the presence of LuLu Group International managing director Yusuff Ali M.A., senior officials of the ministry and LuLu, and a large number of shoppers.

The  fourth  edition  of  the date festival marked the holy month of Ramadan with  100  of  varieties  of dates for Ramadan shoppers. The month-long festival  will  run  simultaneously  throughout Ramadan in all LuLu Hypermarkets across the UAE.

The  LuLu  Date  Festival  promises  to make Ramadan  extra memorable for everybody.

While for date aficionados, it is sure to be a mega experience, as they will be able to choose from over a 100 different varieties of dates spanning the entire taste and price spectrum. Among the choice varieties of dates  available  will  be  popular  favourites like Khalas, Khanezi, Lulu, Berhi, Kasab, Sheshi, Amber, Fard and Sukkari, among others.

“Dates  have  always been an integral part of UAE culture and this festival will showcase  the  choicest  dates  from across the UAE,” Yusuff Ali said.

“The festival is one of our major events as more than hundred varieties of dates from around the  world  as  well  as from the farm in the UAE will be made available during  this  period.  We  are  also  committed to promoting UAE farmers and their products,” he added.  

Apart  from  fresh and dry dates, the festival will also offer various date products  and  date -based food items in the hot food and bakery section of all  LuLu  hypermarkets.  A  larger  number of residents were seen enjoying different varieties of dates and its products right after the inauguration.

business@khaleejtimes.com

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