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Toys for a good cause

Staff Reporter / 6 September 2013

The little ones across Dubai, Muscat, Riyadh, and Jeddah have parted with the one thing that is closest to their hearts — their toys. Adding another feather of world records to Dubai’s cap, corporates and NGOs have now made the effort to the Guinness Book of Records for the largest donation of toys in 24 hours.

As many as 30,000 toys, weighing a total of 20.713 tonnes were collected by Tang in the UAE, in partnership with Red Crescent, Ensan and Kafel from Saudi Arabia, Dar Al Atta’a from Oman, and Tang. Authorities stated that a major chunk of the collection will head to Syrian refugee children living in Jordanian camps.

 The toys including dolls, rollerblades and footballs collected for distribution. — KT photo by Rahul Gajjar

“It is a stupendous feat achieved by all stakeholders and children who managed to collect and donate a staggering 30,000 toys, thereby setting a new record for the world’s Largest Donation of Toys in 24 hours,” said Talal Omar, Country Manager Mena at Guinness World Records Ltd. The toys were collected between January and May and donated to the charity organisations within 24 hours.

The toys collected included dolls, rollerblades, toy cars, footballs and dozens of other items. The children donated the toys either physically or at various malls in Dubai or through an online donation programme in which participants were required to play simple games to earn points through which they bought virtual toys online. And Tang replaced them with real toys. The toys collected are being distributed to children of various charities including Emirates Red Crescent in Dubai, Ensan in Riyadh, Kafel in Jeddah and Dar Al Ataa in Muscat.

The record was verified by Talal Omar, Country Manager Mena at Guinness World Records Ltd., who adjudicated the attempt along with his colleagues in Saudi Arabia and Oman. A minimum of nine tonnes of toys were needed in order to be able to set this new world record. The toys were collected as part of Tang’s ‘Do Good’ campaign.

“We are extremely happy to have set this world record through one of our strong brands in this region — Tang. This is the second Guinness World Record achievement for us in the region,” said Vishal Tikku, Area Director for Mondel’z International in the Middle East. “Both records have had a strong social element involving donations to the under privileged,” added Tikku.

SGS Gulf Limited, an affiliate of Geneva based SGS SA Group (The Global Market Leader for Inspection, Testing, Certification and Verification Services), extended their assistance to verify the weight by providing their resources at all four locations as a contribution to this social cause. -dhanusha@khaleejtimes.com

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