His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE, in his capacity as the Ruler of Dubai, has issued a law to change the name of the Dubai Events & Promotions Establishment to Dubai Festivals Retail Sector Promotion Establishment.
The new law confers on the body the powers for cooperation and coordination with public and private sectors and retail promotion to advanced levels as well as to attract greater numbers of visitors and shoppers, thus contributing to increasing the sector’s contribution to the GDP of the Emirate of Dubai.
The announcement of this law follows the adoption of Shaikh Mohammed’s “Dubai’s Vision for Tourism 2020” for the development of the tourism sector, where the retail sector and shopping festivals play a pivotal role in supporting tourism.
Helal Saeed Al Marri, Director General of Dubai Tourism and Commerce Marketing Department (DTCM), stated that “The retail sector plays an important role year after year to increase the number of visitors to Dubai, it also makes a clear contribution to the GDP of the Emirate, as does the development of festivals like the “Dubai Shopping Festival” and “Dubai Summer Surprises”.
The Dubai Festivals Retail Sector Promotion Establishment is to play an integral role in the development and promotion of the sector within the framework of joint cooperation between the public and private sectors, with its keenness to achieve further growth through development and regulation of retail-related festivals, which is a main part of our strategy to achieve our goals within “Dubai’s Vision for Tourism 2020”.
The strategy also includes promoting the status of Dubai as a preferred destination for families. As retail and festival sectors are two basic elements for this strategy, the Establishment will work to advance the level of these sectors, which enabled the Dubai Shopping Festival in 2012, its 17th year, to attract 4.36 million visitors, compared with around 3.98 million during 2011, an increase of 9 per cent. The total volume of spending during the Dubai Shopping Festival 2012 exceeded AED 14.7 billion.
The Dubai Summer Surprises 2011, which lasted from June 22 until July 31, received about 4 million visitors. The rate of spending for those visitors reached AED 8.8 billion distributed mainly among the retail, travel and hospitality sectors, in addition to many other economic sectors in the Emirate.
The Establishment also promotes Dubai’s status in the events sector through organising festivals and events, which have previously seen Dubai awarded as the “Best City for Global Events and Festivals of 2011 and 2012”. It also ranked first place in the Middle East as the best city of fashion, according to the Global Language Monitor’s annual ranking of the Top Fifty Fashion Capitals.