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Home > Expressions
What to expect
 in 2013

Anders Lindblad (TECH TONIC) / 12 January 2013

Technology has become an integral part of our lives. Its relevance to our day-to-day life is continuously increasing, whether it is using phones, wireless networks or social network sites.

Technology has changed the way we communicate with one another and is shifting us to an interconnected globe which we call, at Ericsson, the Networked Society.

Because we are now in a world led by technology, we believe that we will continue to see the following trends in 2013 and beyond which will increasingly be integrated seamlessly into our day-to-day lives.

The Cloud

In our world today, consumers who use tablets or smartphones know the benefit of having access to all online services on all devices at all times. On the other hand, users of traditional mobile phones are more prone to use specific devices for specific services. The desktop PC may be used for Internet banking, the phone used for messaging and the Xbox for gaming.

In 2013, smart device users will continue to appreciate the simplicity and convenience of having the same apps and data seamlessly available through the cloud on multiple devices. And as a result, products aimed at the mass market — from cars to cameras — will increasingly require access to the Internet, as devices without connectivity are becoming obsolete for users who wish to be connected at

all times.

Smart Devices

From desktops, files, folders and shredders to flat surfaces, apps and cloud services, consumers are progressively turning their backs on a computing paradigm for the focused mind. Instead of sitting at a work desk and completing tasks, things are handled on the spur of the moment and with one hand and are subject to the flow of events as we stand in a shopping line, talk to someone at a café, or run between buses during the commute.

Our studies show that more consumers are planning to purchase a tablet than those who plan to buy a desktop PC. The PC at work becomes the tablet at home, picked up anytime while watching TV, having a discussion or even a meal. Also, it’s been revealed that more consumers intend to buy smartphones compared to those who plan to buy laptops which transforms the mobile computing experience from hauling heavy bags, finding places to sit and searching for power outlets to emailing on the commuter train.

Bring your own device and broadband

It is increasingly possible to remain in contact with one’s personal network all day. In order to remain in the loop, people bring their own smartphones with their favorite apps, cloud services and personal smartphone subscriptions when they go to work. The majority of all smartphone users are working people who use their privately paid smartphone subscriptions at work rather than people who are getting their smartphone bills paid by employers.

Personal smartphones are increasingly being used for work, to send e-mails, plan business trips, find locations and more. These work applications do not only run on employee-owned devices, but also over the mobile broadband connectivity employees bring to work.


By insistently accessing the Internet always and everywhere, consumers are now an unstoppable force making the Internet truly mobile. According to Ericsson’s Mobility Report, mobile subscriptions are expected to grow to 3.3 billion by 2018.

Our ongoing city research has revealed that mobile network coverage is now the fourth most important driver of satisfaction for city life as cities go mobile. Overall, 67 per cent of city dwellers are satisfied with mobile network coverage — with total satisfaction levels peaking at 85 per cent in Delhi, 80 per cent in Berlin and 78 per cent in New York.

Women & smartphones

Women continue to lead many communication and daily life-related behaviours on smartphones. On a global scale, female smartphone owners, in markets such as Egypt and Turkey, are more active than men when using SMS. Additionally, 77 per cent of women send and receive photos, 59 per cent use social networking, 24 per cent use apps to check in at physical locations and 17 per cent redeem coupons using their smartphones.

By integrating communication and daily activities with their smartphone usage, women are expected to continue to drive broad mass market smartphone adoption.

Social Television

Mobile devices are becoming a natural part of the viewing experience. Although the majority of video and TV consumption on mobile devices takes place at home, almost 50 per cent of the time spent watching TV and video on smartphones happens outside home.

Watching different kinds of video content has always been a social activity and now, consumers are also using social media while watching TV. More than 80 per cent browse the Internet while watching and more than 60 per cent use social forums or blogs while watching video and TV on a weekly basis. Interestingly, out of those who use social forums or chats while watching, 42 per cent are discussing the things they are currently watching on a weekly basis.

Anders Lindblad is President of Ericsson, Region Middle East



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