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Big Sony launch at IFA 2014 in Berlin

Alvin R. Cabral - Staff Reporter (Reporting from Berlin) / 4 September 2014

Sony Mobile Communications launched a slew of new consumer electronics devices at IFA 2014, making good on its commitment to deliver products and experiences that are “bigger, better and bolder than ever”.

At the major Press conference in Berlin late on Wednesday, the Japanese technology bellwether flaunted its new line of innovations across its Xperia smartphone, tablet and SmartWear categories.

 “It is my mission and also my commitment to everyone to continue to stimulate innovation and curiosity across of all of what we do at Sony,” Kazuo Hirai, president and chief executive officer of Sony, told the jampacked event at the German capital.

“I very much look forward to exploring the possibilities of technology and consumer electronics to make life better for all of us.”

Leading Sony’s new offerings are the new Sony Xperia flagship smartphones – the Xperia Z3 Dual and Xperia Z3 Compact, which comes in 5.2- and 4.6-inch displays, respectively. The new devices blend design and engineering craftsmanship “to deliver beauty that will stand the test of time”.

The flagship Xperia Z3 Dual comes with a slew of features such as a 20.7MP camera powered by Sony’s award-winning Cyber-shot and Handycam technologies; a long battery life that lasts up to two days; the brightest display of leading premium smartphones; the highest waterproof rating – IP65/68 – and dust-tight; a Qualcomm 8.1 Snapdragon 801 quad-core processor with a 2.5GHz speed; and much more. Its aluminium frame is only 7.3mm thick and weighs 152g; the Z3 Compact is 8.6mm and 129g.

Sony also launched its new Xperia Z3 tablet, which the company says is the “world’s slimmest and lightest waterproof tablet”. Sony says it has the brightest and sharpest eight-inch full-HD display and the latest audio technology. It is 6.4mm thick , weighs 270g and is also IP65/68-rated.

And for gamers – PlayStation 4 fans, in particular – here’s good news: these new smartphones and tablet are also the only devices with PS4 Remote Play, allowing gamers to use these devices to access and play PS4 games seamlessly – uninterrupted even when switching from a television to any of those in the Z3 line.

Along with this, Sony also launched the mid-range Xperia E3 Dual, featuring the flagship design with a 4.5-inch display, a 5MP camera and fast performance at a more affordable price.

In a statement, Sony Mobile Communications president and chief executive officer Kunimasa Suzuki said: “Sony is relentless in its pursuit of innovation and we believe that consumers shouldn’t settle for good experiences, but demand great ones.”

“It’s this spirit of customer-focused innovation that drives us to deliver great products and experiences, with the widest-ever choice and flexibility – without compromise.”

For its SmartWear range, Sony also announced the new SmartBand Talk and SmartWatch 3, which both talk to Lifelog, the accompanying app designed to help users understand more about the way to live and move, which in turn helps to improve life.

The SmartBand Talk is equipped with HD voice support, allowing a user to talk and hear a caller even without a phone. It is also waterproof and comes with an always-on 1.4-inch e-paper display. It has a new, built-in accelerometer and altimeter sensor technology.

On the other hand, the SmartWatch 3 is Sony’s latest offering in this segment, but is the first specifically designed for the latest Android Wear updates in close collaboration with Google. This gadget organises your information, suggests what you need and shows it even before you would ask. It has significant upgrades from the SmartWatch 2, including a 1.6-inch Transreflective display for visibility even in bright sunlight, a stainless-steel back panel and is waterproof. It also dons an accelerometer, compass, gyro and GPS.

The products will be launched globally from autumn 2014. As far as the UAE and the Middle East are concerned, no release dates and prices have been confirmed.

Aside from these, Sony will also showcase its massive product portfolio at IFA 2014, covering all of its consumer electronics offerings.

Hirai pledged that the Sony will not stop in putting forth its best to deliver what consumers will need, appreciate and enjoy; citing the Japanese-culture philosophy of kando – which translates into “emotional involvement” – he says this drives the company to simulate an emotional response, and to have the power to make people say “wow”. 

“I believe sony can and will deliver moments of kando for our customers today and also into the feature. It's kando that is driving us forward; it is at the heart of our efforts to find unique, differentiating experiences enabled by the highest-quality products and technologies,” Hirai said in his closing remarks.

“We [will] continue to create and innovate with all of you in mind. It is our mission, it is our passion; we are excited for what's next.”

KT Photos by Alvin R. Cabral

- alvin@khaleejtimes.com

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