Gitex 2012, Dubai
World Trade Centre, Dubai
Gitex Shopper expected to cross Dh200m sales
 Abdul Basit
 Published: Saturday, September 29, 2012

The biggest Gitex Shopper is expected to cross Dh200 million mark in sales during eight days of the event, according to its organiser ó the Dubai World Trade Centre (DWTC).

Last year, the Middle East’s largest consumer IT and electronics event, witnessed Dh193 million sales. “We would expect an increase of at least double-digit growth in percentage in sales over last year,” DWTC chief executive officer Helal Saeed Almarri told reporters at a news conference, which was held to announce the details of the forthcoming Gitex Shopper.

Taking place earlier this year, the show will run from September 29 – October 6, with longer shopping hours to accommodate the almost 175,000 visitors expected during the eight day sales extravaganza.

Added value has always been the mainstay of Gitex Shopper, with exclusive show offers, bundled deals and exciting competitions and this year is no exception with the show exhibitors and organiser giving away more than Dh50 million worth of prizes, including a 2013 Ford Mustang.

“Today, we are seeing a new chapter in the transformation of the Gitex Shopper, which will be its own standalone event, separate from the Gitex Technology Week,” Almarri said in his opening remarks.

The show’s new central location offers more parking, food and beverage outlets and its own dedicated Metro Station just steps away from the show, providing the ultimate convenience for all visitors and shoppers.

The move has also enabled continued show growth with Gitex Shopper occupying 35,000 square metres of space including an impressive 25 per cent increase in retail space to allow exhibitors to showcase an unprecedented 30,000 gadgets and the latest cutting-edge products.

More than 120 companies will participate including many of the world’s top brands who are first time participants. These include Acer, Asus, Ferrari Headphones, HTC, LG, Nestle, Toshiba and Western Digital.

In addition, top consumer brands such as Bose, Canon, Dell, Epson, Fujifilm, HCL, HP, Intel, Lexar, Nikon, Nintendo, Samsung, Seagate and Toshiba will be showcasing their latest products and offering exceptional value across the board.

Both local and regional retailers and distributors expect strong returns on their participation at this year’s show, with leading power retailers such as Al Falak, Al Sayegh, CompuME, E-City, EMAX, Etisalat, Geekay Games, iSTYLE, Jacky’s Electronics, Jumbo Electronics, Plug-Ins, Sharaf DG, Tarsam, Touchmate and V.V. & Sons using Gitex Shopper as a key selling platform.

“We expect around 40 per cent increase in sales this Gitex Shopper,” Emax chief executive officer Neelesh Bhatnagar told Khaleej Times on the sidelines of the conference.

Jacky’s Electronics chief operating officer Ashish Panjabi said Gitex Shopper is always important at Jacky’s calendar. “This year we are participating in different way as we have change the way for payment, sales and delivery of the product to make it more easy and convenient for customers.”

Jacky’s is providing a more consumer-friendly and better product experience via a new set-up of the product stands that will provide quick turnaround and smooth flow of customers.

The size and number of walkways have been increased this year within the stands keeping in mind the increased visitor numbers expected at the venue this year, according to Panjabi.

© 2012 Khaleej Times, All rights reserved