Dubai rolls out National Day Super Sale

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Dubai rolls out National Day Super Sale
Everything from fashion and electronics, to toys and home items, will be on sale at the citywide three-day bonanza, with up to 1,000 shops participating.

Published: Thu 1 Dec 2016, 4:44 PM

Residents in the UAE know that Dubai is the place to be this weekend as the city dives headfirst into the National Day Super Sale, where shoppers can scoop up amazing deals and offers on their purchases.
Dubai's first National Day Super Sale kicks off on Thursday, with many participating local, regional, and international brands offering shoppers discounts from 30-90 per cent on a diverse range of merchandise including apparel & fashion, footwear, leather accessories, cosmetics, jewellery, and much more.
Organised by the Dubai Festivals and Retail Establishment (DFRE), the new retail initiative is part of the UAE's 45th National Day celebrations, and will run until Saturday, December 3. Everything from fashion and electronics, to toys and home items, will be on sale at the citywide three-day bonanza with up to 1,000 shops participating.
Some of the clothing labels include Christian Louboutin, Lacoste, Alexander McQueen, L'Amour Abaya Of Sheila, Level Shoe District, Tory Burch, Reebok, Monsoon, Splash, DKNY, Karen Millen, Ted Baker, Galeries Lafayette, OshKosh B'Gosh, Michael Kors, Marc Jacobs, Debenhams, Kurt Geiger and Al-Motahajiba. In addition to fashion, further great deals can be found at Early Learning Centre, Sunglass Hut, Pandora, Damas, Baccarat Boutique, Paul Smith, NStyle Beauty Lounge, Urban Male Lounge, Crate & Barrel, Swarovski, and X-Space Dubai.
Saeed Mohammad Mesam Al Falasi, executive director of retail and strategic alliances at DFRE, said: "The National Day Super Sale initiative falls within the framework of our strategy to develop plans aimed at further boosting the emirate's retail sector. Running promotions that offer retailers numerous options to boost sales during this time of the year will further enhance the emirate's appeal as a year-round shopping hub."
"No other destination in the region offers such a superb collection of fashion and lifestyle brands, all under one roof. As Dubai has set the highest standards in terms of brand mix and quality in the retail sector in the region, it is significant to note that we have the participation of leading retail groups in the UAE. This unique National Day initiative provides several opportunities to buy sought-after items at incredible prices - giving shoppers even more reasons to celebrate the UAE National Day," he added.
Retailers launch early sales
While shoppers are gearing up to hit their favourite stores over the weekend for the National Day Super Sale, many were no stranger to the great deals that had already been rolled out as part of the national day celebrations. Several retailers chose to roll out their national day sales early, giving shoppers a great opportunity to select their purchases before the national day weekend rush.
Shyam Sunder, marketing head for Centrepoint, revealed that Centrepoint had rolled out its annual National Day Shopping Bonanza at all its UAE stores from November 24 and that the promotions will go on till December 3.
"Shoppers can get 25 per cent off across all Centrepoint stores from November 24 to November 30. The offer will continue till December 3 in all emirates except Dubai. In Dubai, we will move to further reductions at 60 to 90 per cent off on a minimum of 30 per cent stock keeping unit from December 1-3. In addition, Splash will run a buy two get one free offer throughout the promotion period, across all stores. The response from shoppers has been quite encouraging so far, however we expect the shopping to pick up once salaries are paid before the coming weekend," Sunder said.
In addition, City Centre Deira, City Centre Me'aisem, and City Centre Shindagha, three malls of the Majid Al Futtaim Properties, will run fabulous promotions to celebrate National Day. At City Centre Deira, from November 24 to December 3, visitors can shop and win instant prizes. A special customised vending machine allows shoppers to withdraw gift cards and vouchers and will also allow them to take a National Day themed selfie that will be printed and also posted on social media. From December 1-4, shoppers spending Dh200 at City Centre Me'aisem, and Dh150 at City Centre Shindagha have the chance to win two iPhone 7s at raffle draws every day.
- rohma@khaleejtimes.com
 

by

Rohma Sadaqat

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