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Anti-piracy software a boon for movie industry

T K Devasia / 9 September 2012

TRIVANDRUM — Agent Jadoo — an anti-piracy software-launched a few months ago, has joined the fight against Malayalam movie piracy, creating scare among thousands of Keralites, especially those living abroad, who connect to Mollywood through the Internet.

The anti-piracy cell or APC of Kerala police has registered its first case against piracy based on the new software, which was developed jointly by actor/director/engineer Prakash Bhare, techie Stephen Antony, Rashid MA a legal consultant and C.P. Unnikrishnan, a high court lawyer.

The APC has registered the case against a Pune-based 19-year-old Malayali student, who pirated Malyalam film Bachelor Party in the internet and 18 others who have uploaded it. The software has also identified over 1,000 people, who have uploaded the pirated version of the film.

Details of these people, who include many non-resident Keralites, are being collected. APC sources said they would initiate cases against them when their details will be available. The case was registered on the basis of a complaint lodged by ‘Movie Channel’, the company that secured the CD and DVD right of the film.

The pirated version of the film had hit the internet three days after the film was released. Over 33, 000 people uploaded the movie so far. Jadoo has also detected piracy of the recently launched ‘Second Show’ and ‘Ordinary’. More than three million people have reportedly watched the movie illegally in the internet.

The software instantly detects piracy. Jadoo sounds a warning when people from anywhere in the world uploads any songs or films illegally onto any site. The software is vigilant 24 hours of the day.

Its state of the art automated features do scanning of all social media sites, torrents, streaming sites, file sharing cyber lockers for illegal contents. Its novel features track down and identify the culprits who have uploaded the illegal digital media content and pin them down to the location.

Once identification in cyber space is done, the Jadoo team which works closely with law enforcement agencies shall be helping the owner of the content/IPR Holder to initiate legal proceedings against the culprits.


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