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Gulf Air and CNBC sign branded-content deal

/ 23 July 2010

DUBAI — CNBC has announced a new branded-content deal with Gulf Air, the Bahrain-based international airline. The campaign is running on CNBC across Europe, the Middle East and Africa until February 2011.

Gulf Air is sponsoring Who’s Who in the Middle East, a series of vignettes featuring interviews with leading business figures from the region, including Joseph Ghossaub, chairman and CEO of Menacom; Khaled Hassan Rashed, CEO of Corecap and Mohammed Al Habtoor, CEO of the Al-Habtoor Group. Gulf Air branded opening and closing billboards air around each vignette. Who’s Who in the Middle East airs during peak programming throughout the business day.

CNBC has also produced a combination of 60 and 30 second advertising spots for Gulf Air, which will run throughout the campaign. Filmed on location in Bahrain, the messages of the spots vary; some spots will showcase Gulf Air as a leading carrier in the region while others will feature Gulf Air employees giving a personal narrative about their passions, which reinforces the care and attention that lies behind the airline and its employees.business@khaleejtimes.com

Superdry to open stores in Oman

MUSCAT — International youth fashion brand Superdry will open stores across Oman over the next three years, as part of expansion plans across different markets in the world.

The Oman project was revealed at the franchise signing agreement between SuperGroup Plc, owner of the Superdry brand, and Al Khayyat Investments LLC, a Dubai holding company that represents more than 150 top international brands across the Middle East.

Al Khayyat has multiple interests across retail, distribution and services sectors. The holding company manages retail brands like Fila, La Martina, BinSina Group of pharmacies, Degrenne Paris and Life Fitness.

Superdry is a global brand patronised by many celebrities, including David Beckham, Leonardo DiCaprio, Zac Efron, Kate Winslet and Shakira. SuperGroup has 45 stores and 56 House of Fraser concessions in the UK. 

“This is a key milestone in our international roll out and we are delighted to have signed this agreement with Al Khayyat Investments,” Theo Karpathios, CEO of SuperGroup’s Wholesale & International Division, said.—ravindranath@khaleejtimes.com

Emirates PetroleumProducts Company

DUBAI — Emirates Petroleum Products Company (Eppco), a subsidiary of Emirates National Oil Company (Enoc), has joined the league of the ‘Superbrands’ in the UAE. The recognition complements Enoc being adjudged as one of the country’s ‘Superbrands’ for the fifth consecutive year.

Eppco has created a strong market imprint operating across a variety of sectors including petroleum retailing, aviation refuelling, lubricants, marketing and terminalling. It has a network of over 170 service stations across Dubai and the Northern Emirates. —business@khaleejtimes.com

Dubai Duty Free

DUBAI — Superbrands Middle East announced Dubai Duty Free as ‘Brand of the Year’ at the sixth annual Superbrands tribute event, which was held at the Intercontinental Dubai Festival City. 

“The tribute event is a celebration of many of the country’s strongest brands and in turn recognition of the people who work hard to ensure the success of their brands. We are happy to announce that Dubai Duty Free was voted ‘Brand of the Year’ for 2010 as they scored the highest points amongst all the brands. Despite the global economic slowdown, Dubai Duty Free has overcome the challenges faced by the global airport retail sector with its innovative promotions and initiatives, which have proven to be a huge success,” said Mike English, Director, Superbrands Middle East. —business@khaleejtimes.com

Commercial Bank

DUBAI — Commercial Bank of Dubai, (CBD) was voted as a ‘Superbrand’ for 2010 by Superbrands Middle East & North Africa. The CBD was selected out of a total of 3,000 brands which were nominated and qualified to this prestigious award in the UAE.  Peter Baltussen, Chief Executive Officer of the Bank said: “This award reflects the strength of CBD’s brand. Commercial Bank of Dubai constantly strives for excellence in customer satisfaction, by providing its clients with high quality, innovative banking products and services that exceed the requirements of its target clients.”business@khaleejtimes.com

Etisalat

DUBAI—Etisalat was awarded ‘Superbrand’ status in the UAE, at the Superbrands’ tribute event that was held  on Tuesday at the Intercontinental Dubai Festival City to honour the UAE’s strongest brands. “Superbrands awards the UAE’s top brands and we are glad to receive this honour in recognition of Etisalat’s core brand values and achievements in the UAE for over three decades, as a reliable and trusted partner to consumers and business, offering benefits of convenience, coverage and value till date,” said Haitham Al Kharusi, Vice President of Marketing Communications. —business@khaleejtimes.com

 
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