All-star campaign for AIDS

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All-star campaign for AIDS

Bono, Clooney, Kardashian, Franco part of line-up.

By AP

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Published: Tue 1 Dec 2015, 11:00 PM

Last updated: Wed 2 Dec 2015, 11:26 AM

Would you like to spend quality time with George Clooney as he showers you with compliments?
How about walk a red carpet with Meryl Streep or visit the set of Game of Thrones?
They are all possible: Bono launched an all-star campaign featuring "once-in-a-lifetime experiences" that can be won after donating at least $10 to his organisation (RED), which raises funds to fight AIDS. The campaign kicked off on Tuesday to coincide with World AIDS Day, which is December 1.
And Bono isn't just the face for the movement: The U2 frontman will go on a bike ride with one donor - a year after he was seriously injured in a bike accident in New York's Central Park that forced him into surgery.
"I'm not sure that was as funny to my band as it was to me," Bono said. "But I think we're going to have fun and yeah, we'll go visit the scene of the crime."
Jimmy Kimmel dedicated his Tuesday late-night show to the campaign. He and Olivia Wilde hosted (SHOPATHON), a tongue-in-check play off of home shopping, and the special episode featured celebrity guests like Tom Brady, who is offering one donor a chance to learn how to pass a football, and Shaquille O'Neal, who will take a photo with a winner for his or her 2016 holiday card.
Other "experiences" that can be earned after donating on Omaze.com/RED include a contour makeover with Kim Kardashian; a portrait painting by James Franco; or attending a University of Texas at Austin football game with alum Matthew McConaughey. Entries close on January 21, 2016.
"Even though red is the colour of emergency, there's a sort of optimism about the whole campaign and a kind of defiant humour. We have always had that, but the (SHOPATHON) will really take it to another new level," Bono said.
The Bill and Melinda Gates Foundation will match every dollar raised up to $20 million.
"When you see how much work Bono does personally to fight AIDS, it's almost embarrassing, it's the least we can do or anyone can do to help," Kimmel said.
"Also, it's Christmas season, you have to figure out what to buy. It's almost like my Oprah's favourite things list," he added.


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