Wknd. KTBuzzon Inspired Living Indulge City Times KT Mobile KT ePaper KT Competitions Subscribe KT
Khaleej Times Google Plus Page Khaleej Times Facebook Page Khaleej Times Twitter Page Khaleej Times RSS Feeds
   
  UAE Sports
  Cricket
  Football
  Horse Racing
  Tennis
  Sports Talk
   
   
  wknd.
  Indulge
  Inspired Living
   
   
  Classifieds
  Properties
  Appointments
  Used Cars
   
City Times Home > CITY TIMES
 
Print this story
Brand Cruise under attack

(AP) / 2 July 2012

WHEN TOM CRUISE and Katie Holmes first got together, he jumped on a couch, she gushed girlishly, and many of their fans said, “Huh?”

Their split could cause just as much drama.

Not only are the images of two Hollywood stars at stake, so is the future of 6-year-old Suri, with some speculating that Holmes’ decision to file for divorce in New York might mean she’s seeking sole custody of their daughter.

Ultimately, Cruise might have the most to lose.

“There’s no question this divorce is going to hurt his public image,” said Dorie Clark, author of the forthcoming Reinventing You: Define Your Brand, Imagine Your Future.

“His brand was already tarnished significantly when he first got together with Holmes five years ago and was infamously jumping up and down on Oprah’s couch, and shortly afterward the videos of him praising Scientology were leaked,” she continued. “This divorce is another opportunity for questions to be raised about his personal life, his religious beliefs — which many consider outside the mainstream — and that’s not what a box-office star really wants.”

California divorce attorney Michael Kelly, who is not involved with the Cruise-Holmes case, called Holmes’ East Coast filing “a tactical move” that signifies “there will be an attempt to gain an advantage.”

New York’s comparative-fault divorce laws could be advantageous for Holmes, he said. The couple lived in Los Angeles.

 
Print this story
Comments
comments powered by Disqus
Khaleej Times Horoscope