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Calendar makes a Splash in city

10 January 2011

The splash calendar 2011, touted as the regionís first ever limited edition calendar exploring fashion-forward photography, was recently presented to the press and select guests at The One & Only Royal Mirage Hotel.

Shot exclusively by well-known photographer Tejal Patni, the calendar features 12 stunning visuals that scan the months of 2011. Through his lens Tejal explores the fantasies of each season when presented in the colour black, where every element in each of the shots creates a story of its own.

Speaking at the launch, Splash CEO Raza Beig said, “The 2011 Splash Calendar is a clear expression and Tejal Patni is its interpreter. He portrays the 12 models in sheer simplicity and class only through the colour black. The mammoth sets were created in Tejal’s studios where simply the lights illuminate scenes.”

The 12 photos show different subjects and depict beauty and art in all their grandeur. With his keen eye, Patni has sculpted these photos both in terms of their aesthetic rigour and for the recurring references to the art of fashion. All the shots lend character to the images when represented in sharp chromatic contrast that also gives them certain three-dimensionality through the careful use of light. “We aimed at creating calendars which can satisfy the creative urge of collectors and connoisseurs and become a prized possession in the years to come. Calendars have become collectible items and this is exactly what we aim to achieve with the annual Splash limited edition calendars,” added Beig.

To add to the photography, Kirsten Hermans, the renowned stylist from New York was roped in to ensure unique styling along with Sofi Longhurst for hair and make-up. Andrew Del Rosario was responsible for the set designs and the impressive background illustrations were done by Lia Golemba.

“I created a mood board for the entire calendar in terms of where I wanted to head visually and what I wanted to say in each of the shots,” said Patni. “We created semi-real but animated backgrounds, lending a touch of surrealism to each page. All background illustrations were done in different layers to create real depth. All through the shoot, each element was cut to perfection and then placed together on set in different layers following which the perfect shot was taken.”

Splash will also be producing these calendars for its customers in a smaller format, which will be made available at the company’s stores.

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