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The business of fashion

Galeries Lafayette at Dubai Mall is hosting the FFWD Pop Up Store

By Sujata Assomull

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Published: Sun 4 Oct 2015, 12:00 AM

Last updated: Sun 4 Oct 2015, 12:17 PM

The conclusion of Paris Fashion Week also ends a month of fashion weeks on that side of the world. But here in the East the fashion season is about take off. Amazon India Fashion Week, Tokyo Fashion Week and Dubai's Fashion Forward Designers (FFWD) are all happening this month.
The FFWD Spring/Summer 2016 shows will start on October 22, and for four days the best of Middle Eastern fashion will take to the ramp at the Madinat Jumeriah. This is the sixth season of FFWD and for this edition Galeries Lafayette has decided to be part of the fashion festivities. Buyers from the leading store have selected seven labels that will show at FFWD to be part of a special month long pop up store. The collaboration with Galeries Lafayette is a clear indicator that FFWD is focusing on the business of fashion for the next season. The designs of Lebanese designer Aiisha Ramadan, Saudi's Arwa Al Banwai, French-Algerian Bougessa, Saudi's Daneh, Moroccan born Saif Mahrouf and Lama Jouni and La Terre Est Folle (both of Lebanese origin) have been handpicked by Galeries Lafayette.
Read: New-age retail pops up in Dubai
The works of Daneh and Bougessa are both great examples of a minimalist luxe look that seems to be a trend among many designers from the region.
Both labels have used all natural fabrics, and their clean cuts with a twist and muted neutral colour palette are examples of how design from this region is both mature and progressive.
The FFWD Pop Up Store is located in the Womenswear Department, First Floor, Galleries Lafayette, The Dubai Mall, till October 27.


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