WATCH: Bollywood 'Greek God' Hrithik Roshan wows Dubai

Roshan reportedly spent 21 hours shooting for a commercial that looks like a scene straight out of a spy thriller.

Dubbed as the 'Greek God' of Bollywood, Hrithik Roshan has had a rough patch of late - whether it be his personal life or his  last release Mohenjo Daro which didn't exactly meet with great success at the box office. But his upcoming movie Kaabil has created a lot of buzz since the launch of its trailer. Reports even have it that Bollywood's 'Mr. Perfectionist' Aamir Khan is raving about the movie after having seen its trailer.
So what does a superstar do between a not-so-great last release and a highly anticipated upcoming movie? Endorse a brand, of course! The actor was in Dubai yesterday to promote the brand he has recently associated himself with, RMD Boards. In a one-on-one interview with City Times ahead of the press conference announcing his relationship with the brand he said that he loves being in Dubai. "It is one of my favourite places, I love coming here because of all the stuff it has for me and my kids to enjoy. It's one of the most incredible cities in the world. It is also close to my home, so I keep coming here very often."
If you didn't manage to catch the star in Dubai this time, don't despair, cause he let us in on the fact that he will be here for two days soon to promote Kaabil.
But before that, you can feast your eyes on the nearly James Bond-ish television commercial for the brand that sees him in action mode with Jacqueline Fernandez. Roshan, reportedly spent 21 hours shooting for this commercial, which looks like a scene straight out of a spy thriller. For which of course he thanked his director Sahil Sangha who was also present at the press conference. Having witnessed the amazing chemistry Roshan shares with Fernandez in the action-packed commercial, we wonder if there is a chance of both being cast together for a movie soon...
And for those who feel 21 hours is a long time to spend for a commercial that runs for a few seconds, Hrithik has news. He informed us that for his own clothing brand HRX, he actually put in 24 hours! Now here is one dedicated brand ambassador that anyone would be happy to be associated with.
 

Queue up for Kaabil
Hrithik's upcoming Bollywood flick Kaabil, directed by Sanjay Gupta is a blind love story. Yes, we mean that literally. In this movie, Hrithik's character is of a blind man who finds the love of his life in a blind girl played by Yami Gautam. The film he says "is very special as it is a love story of two blind people." He said that "Hindi cinema up until now has not yet projected the true character of blindness. It has been perceived and portrayed as if it's a handicap that comes along with a feeling of helplessness and a sense of being less than normal.  Which is absolutely wrong! This is the impact it had on me when I personally met some blind friends, so we have played the role where blindness as a handicap has no relevance."

Jacqueline in full force
"I think Jacqueline has been the toughest fighter that I have worked with. By the time we were done with the action, I remember that a box of ice had to be brought on the sets because her forearms were swollen and red," said Hrithik. The actor said that she was giving it all she had got; he saw her in pain while doing the stunts for the ad film, yet she kept coming back with full force. He even added that it wasn't anything like working with a stuntman or a fighter from Bollywood as he felt the intensity with which Jacqueline was coming at him in every shot. The duo could probably play a desi version of the Hollhywood flick Mr and Mrs Smith...
Brand it like Hrithik
How does a man, who has achieved stardom and fame, choose what brand to associate himself with? "I look at the heart and mind of the brand," said Hrithik. The product, he believes, is the heart and the people behind it is its mind. Now that's one of the most anatomical descriptions out there for making brand associated decisions!  Not to mention the huge pay cheque that must have come along with doing such an amazing job. And we guess nobody is talking about how much Roshan made from this one commercial.
gaurav@khaleejtimes.com