Huawei enters high-end smartphone market

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Huawei enters high-end smartphone market

Dubai - The Mate S is priced between ?600 and ?750, depending on the memory size and the quality of the case.

By Abdul Basit

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Published: Wed 2 Sep 2015, 9:47 PM

Last updated: Wed 2 Sep 2015, 11:52 PM

Chinese smartphone manufacturer Huawei entered the high-end smartphone market on Wednesday with the launch of a new flagship phone that revolutionizes touch technology.

The Huawei Consumer Business Group unveiled the Huawei Mate S smartphone, the new flagship device in Huawei's Mate series of mobile products. The Mate S is priced between ?600 and ?750, depending on the memory size and the quality of the case.

Previously, Huawei flagship device P8, priced ?500, was launched earlier this year. The Mate S will be initially available in more than 30 countries including the UAE.

"Our goal in designing the Huawei Mate S was to develop a smartphone that offers a personalized experience, rather than a commoditized one," Richard Yu, CEO of Huawei Consumer BG, said in a statement.

"The Huawei Mate S is based on insights we gathered about human interaction -- most notably that touch is a natural action we take to understand and interact with our world. The Huawei Mate S redefines how we incorporate touch technology into our smartphones, taking a revolutionary approach to touch screen control and ushering in a new era for human-machine interaction," Yu explained.

A new era of touch

With the Huawei Mate S, Huawei has re-imagined how people interact with their devices, adding innovative touch features that enhance ease of use, functionality and creativity. On the Mate S, every touch provides an opportunity to do more.

Fingerprint Sense 2.0

It is an upgraded version of the Huawei Mate 7's advanced chip level security and single-tap unlock technology. Fingerprint Sense 2.0 is faster, more sensitive and has more accurate self-learning functions to improve recognition speeds by 100 per cent.

However, in the Mate S, the fingerprint sensor does much more than unlock the phone or secure payment applications. Users can now control notifications, scroll through photos, take selfies, answer phone calls and even dismiss an alarm quickly by simply using the fingerprint sensor.

Knuckle Sense 2.0

This advances the Knuckle Sense technology first introduced in the Huawei P8, providing a host of new features and functionality at the tap of a knuckle.

Quickly switch between apps by drawing a shortcut letter on the screen -- pre-programmed shortcuts include drawing a "c" to activate the camera, "m" to listen to music or "e" to surf the Internet.

Users can also create and store their own personalized knuckle shortcuts for anything from WeChat to WhatsApp. Freehand crop and copy an image out of any photo by outlining it with a knuckle. Double tap on a video with a knuckle to capture snippets of film to easily share or save.

Force Touch

Its available in select markets, perceives different levels of pressure on the screen -- allowing the user to complete different actions, such as zooming in to a photo or launching an app. This technology also allows the screen to be used as an approximate scale. But this is just the start; Huawei looks forward to bringing more new and unique Force Touch applications to life.

Professional photography

The Huawei Mate S is equipped with a professional-grade camera that is great for all levels of users, providing everyone with high specs, including contrast, texture and distinctive tonality settings. The 13 mega pixel rear camera features a four-color RGBW imaging sensor, optical image stabilizer, dual color-temp LED flash lights, and independent image signal processor camera units, which combine to capture higher quality pictures.

abdulbasit@khaleejtimes.com


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