Bringing the best of quality of technology and service to customers

Sustainability, quality and innovation as a business model

Whirlpool looks at natural resources optimisation for a better life and a healthy planet. The company cares about the environmental impact of its products throughout their lifecycle - from design, production and manufacturing to their use by the consumers and final disposal.
The spirit of Whirlpool is to constantly develop new technologies, bring the most intuitive and intelligent appliances to the market, strive for excellence, and provide the best quality and service to customers.
The Group's new competitive offer for the Middle East market features five complementary brands - KitchenAid, Whirlpool, Maytag, Ariston and Indesit - all with their own distinct identities, says Dany Kasbah, Managing Director, Whirlpool Middle East.
The brands in the Whirlpool Group share a single desire: to make every day special, generate new emotions and discoveries, and make the ordinary extraordinary. Every story, however simple, should be told and every consumer is an undeniable protagonist.

The five central brands

Whirlpool

Whirlpool offers intuitive and empowering experiences via technology and cutting-edge designs that satisfy and anticipate consumer needs. Each product is designed after a study of constantly evolving lifestyles - from emerging to future trends - and is imbued with functional and inspirational design. It is also packed with exciting features and an innovative spirit that is present in the company's DNA. The exclusive 6^TH SENSE Technology acts as a helpful friend, enabling consumers to acquire advanced performance simply and intuitively.
The top of the range developed by Whirlpool gives consumers the best washing and drying experience ever and takes care of garments. It gives consumers total confidence, thanks to superior technology that guarantees exceptional performance and makes laundry-time enjoyable, informed and silent.
Whirlpool Supreme Care features a range of washing machines and dryers that adapt to all needs in terms of load, space, style and design.

Ariston

Ariston is a trusted and engaging Italian brand designed to let consumers choose their own way of managing and mastering their homes.
"Love your home, where you live your life and express who you are, and add your personal touch" - A profound knowledge and understanding of consumer needs underpins the creation of radically innovative and intelligent appliances that guarantee extraordinary performance, delivering extended capabilities, distinctive and refined design. Awarded with the prestigious Red Dot Award 2016, the innovative new built-in oven range takes cooking to the next level so every day meals live up to the dream. The built-in suite also includes the new gas and induction hobs and hoods that combine beautiful design and breakthrough technologies. The new microwaves share a design philosophy that matches a modern state-of-the-art aesthetic to brilliant control and navigation.

Indesit

The partner at your side providing solutions that make family life easier and more enjoyable, Indesit has always sought to offer simple and practical solutions for those whose daily routine is filled with tasks and activities.
Indesit Cookers are a perfect synthesis of efficiency, reliability and practicality modern, and its essential design makes them suitable to every type and style of furnishing. The new door is easy to clean, thanks to its flat and linear design. You do not need the help of tools as the glass is easy both to install and uninstall, and allows you to easily clean up also the most difficult areas to reach. The quality of the cookers is also guaranteed to last a long time, thanks to the material used to make them.

Maytag

Designed and engineered in the US, Maytag products are made with exceptionally durable, commercial-grade components that focus on the importance of things a consumer puts inside the appliance as well - for instance, a jumper that comes out as soft as new after every wash, salad leaves that are as crisp as the day they were picked and glasses that shine at every dinner party.
The Maytag brand creates appliances that are dependably built for the things people depend on. Because what's inside matters. To you and to Maytag, every time.

KitchenAid

For almost a century, the premium brand KitchenAid has been perfectly blending professional performance with artisan quality and iconic design in small and major domestic appliances. They provide an artisan experience to passionate gourmets that seek exquisitely crafted tools to help them to express their creativity.
The new stainless steel Made To Measure Worktops are totally customisable in shape, size and products such as hobs, downdraft hoods and sinks. They can be also assembled with the innovative deep induction trays, a groundbreaking cooking system that offers five different cooking functions (steaming, boiling, low temperature cooking, frying and roasting) that pair oven technology with induction performance for outstanding culinary results.
Whirlpool Corporation (NYSE: WHR), is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 97,000 employees and 70 manufacturing and technology research centres in 2015. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country across the world. With more than 24,000 employees, a market presence in more than 30 countries throughout Europe, the Middle East and Africa, and manufacturing sites in eight countries, Whirlpool Europe, Middle East and Africa (EMEA) is a fully owned subsidiary of Whirlpool Corporation. Its European Operating Center is located in Comerio, Italy.