Pure Gold honoured by DED at 'Partners Forum 2018'

Sami Al Qamzi presents a shield to Firoz Merchant.

Pure Gold Jewellers, a leading jewellery group, was recognised by the Dubai Department of Economic Development (DED) for its significant contribution to their partnership and growth over the past few years.
Sami Al Qamzi, Director-General of Dubai Department of Economic Development, honoured philanthropist Firoz Merchant, chairman, Pure Gold Group, at the second 'Partners Forum 2018' held at the Ritz Carlton, Dubai.
Pure Gold Jewellers was the only jewellery group in Dubai to be recognised for its strategic partnership with DED.
Firoz Merchant, said: "We are honoured to be recognised by the Dubai Department of Economic Development as this is a testament to our ongoing efforts to work closely with the government sector. We will continue the legacy of the Pure Gold Group to be an able contributor to public-private partnerships in the country.
"As a private sector entity, we appreciate decisions like the freezing of Dubai government fees for the next three years as this will help boost Dubai's economic and social stability. I believe Dubai has offered Pure Gold Jewellers the right foundations on which to grow and I am grateful to the governments of Dubai and the UAE for providing me the right incentives to establish a base in the city I love."
The forum was also attended by over 80 public and private sector DED partner institutions, its agencies and media representatives who were honoured for their efforts in communicating the vision and efforts of DED and its agencies during 2017.
Firoz Merchant continued: "With over 180 strategic partners including Pure Gold Jewellers, DED's public-private partnerships open new horizons for innovation and excellence, which in turn sustains business. We are thankful to DED's support of Pure Gold Jewellers' innovative and rapid expansion, and of the exceptional quality of a brand that has captivated audiences on a global scale for decades."
The second 'Partners Forum 2018' was organised to highlight DED's partnerships for growth as well as the role of such partnerships in promoting excellence and sustainable development in Dubai and the UAE.