Filipino fast food chain Jollibee to open more UAE stores

Dubai - Jollibee plans to open stores in the Mall of the Emirates and Burjuman Centre.

Filipino fast food chain Jollibee has revealed plans to expand its business across the UAE, starting with six branches in 2016.
The restaurant made its UAE debut with a store in The Dubai Mall in 2015, its 1,000th location worldwide.
Jollibee plans to open stores in the Mall of the Emirates and Burjuman Centre. 
The group plans to open an additional 100 stores across the wider GCC by 2020.
As part of its global and Middle East expansion plans, the brand is committed to making its food more accessible to Filipinos, locals, and the expat community in the UAE.
"Our 1,000th Jollibee store opening at The Dubai Mall was the most successful store opening in the world. We welcomed and served hundreds of people eager to have a taste of Jollibee. It is an honour for us to continue our growth in Dubai so that we can share Jollibee with more people and create new experiences for them," Jollibee's vice-president for international markets, Dennis M. Flores, said.
The plans for growth were primarily driven by The Dubai Mall store, which opened in May 2015. On its opening day, the branch sold record-breaking numbers of its products such as the Jolly Spaghetti and the Chicken Joy. Currently, it is Jollibee's most financially successful restaurant worldwide. "Jollibee means a great deal to many people in the Philippines," said Hisham Al Gurg, franchisee of Jollibee in the UAE.
"Its expansion here is addressing an extremely underserved market. We are excited to bring such a well-loved brand to where many of its loyal customers reside, as well as introduce it to many new customers who may have never heard of it yet."
- abdulbasit@khaleejtimes.com

• Food and Dining