PNB focuses on smart banking

Dubai - In a country with more than a billion mobile phone subscribers, an increasing number of them having smartphones, lenders have to focus on digital initiatives.

Rapid technological changes are transforming the way even ordinary Indians conduct their banking transactions. And in a country with more than a billion mobile phone subscribers, an increasing number of them having smartphones, lenders have to focus on digital initiatives.
"Punjab National Bank (PNB) has always been at the forefront of technology," said Usha Ananthasubramanian, managing director and CEO, PNB.
"We are now trying to reinforce technology and create Digital PNB. This will very sharply focus on hassle-free, easily-accessible technology and services."
Ananthasubramanian said that the bank has introduced the concept of 'Green Pin,' where a customer does not have to go to a branch to get an ATM Pin generated. "The consumer can be the master of his own services," she said.
PNB has also created powerful e-lobbies, where customers can get most of their work done.
"A customer has certain basic needs including depositing a cheque (which is any way getting outdated), depositing and withdrawing cash and updating the passbook," said the PNB chief.
"Our e-lobbies feature cash machines and other gadgets which provide most of the basic banking services."
The bank is also moving from a web-based regime to an app-based one as part of its digital initiative, she points out.

KT NETWORK