Digital demystified: Two-day bootcamp in Dubai on digital strategy, sales and marketing

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Digital demystified: Two-day bootcamp in Dubai on digital strategy, sales and marketing

Published: Thu 30 Mar 2017, 1:38 AM

Rutgers Business School Executive Education is conducting a two-day Digital Bootcamp at the Media Rotana in Dubai. This program, offered by Rutgers Business School in partnership with Know How Training & Consultancy and Hibiscus Media Group (both Abu Dhabi-based companies) will be held on April 11 and 12, 2017.

Digital has revolutionized business as we know it - from marketing to sales, human resources, supply chain management, and virtually everything in between. This is especially true in the UAE, as businesses and individuals prepare for the new challenges and opportunities that are brought to the fore by this rapid change. Best practices from the US alone may not necessarily be useful for the UAE unless they are adapted to the unique nuances of the local market conditions. That is exactly the goal of this bootcamp - combine cutting edge tips, resources and best practices with local adaptations that will deliver a powerful and meaningful program for all attendees.

"It is incredibly exciting to bring our world-class digital marketing program to the UAE with the partnership of our colleagues at Know How and Hibiscus Media Group," said Peter Methot, managing director of executive education at Rutgers Business School. "We have helped our clients achieve their goals in many parts of the world for several years and are thrilled to be able to offer this cutting-edge bootcamp to businesses and individuals in the UAE."

This bootcamp is designed to equip and empower today's executives and leaders with the frameworks, tools, and capabilities to assess and improve their digital dexterity, as well as unlock new opportunities for business success in the UAE as well as the global marketplace. The proactive government of the UAE has taken several steps to ensure that its citizens and residents are fully equipped to take advantage of the digital transformation, especially as they start preparing for Expo 2020.

Throughout the duration of this accelerated program, participants will gain an understanding of the essential steps involved in building a digital marketing strategy as well as the various channels that comprise the digital spectrum, including search, social and mobile. Advanced techniques to personalize the customer experience, acquire new customers and track and measure return on investment will also be discussed. The complete program curriculum is available here.

Led by faculty who are seasoned experts with hands-on experience in digital marketing, the program includes case studies, interactive sessions, and class exercises accompanied by valuable networking opportunities with faculty and fellow participants. Prior attendees have included employees from organizations such as Cisco, Johnson & Johnson, Motorola, Sodexo and TNT, among others.

Registration for the Digital Bootcamp is open until April 9, but space is limited. To register and take advantage of an early bird offer, click here. For more information contact +971-56-662-9911 or by email: ad@hibiscusmediagroup.com.

Rutgers Business School Executive Education (RBSEE) has been a leading provider of management education programs for more than 50 years. RBSEE designs and delivers programs for both organizations and individuals. Each year, thousands of people participate in RBSEE's programs covering a wide range of topics, including management, strategy, marketing and leadership.

By Staff Report

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