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Epicor eyes big yield
Abdul Basit (INTERVIEW) / 15 June 2013
Epicor Software Corporation, a global leader in business software solutions for manufacturing, distribution, retail and services organisations, said the UAE is a major market for the company in the Middle East and it expects more than 50 per cent growth in its channel partners as part of its aggressive expansion strategy in the region, according to a top official.
The US IT firm expects a 15 per cent growth in its revenues during financial year 2013, and it hopes to achieve a $1 billion revenue target with organic growth coupled with acquisitions. Epicor, which has more than 350 active customers across the region, recently hosted its annual customer conference in Dubai. As part of Emea Insights 2013, the first conference was held in the emirate, then swung over to Sweden, the UK and Germany.
“We currently have a total of 20-plus partners in the region. In line with our new channel strategy announced earlier this year, we plan to add at least a dozen more partners as part of our aggressive expansion strategy in the Middle East,” Epicor Software Corporation chief executive officer and president Pervez Qureshi told Khaleej Times in an interview during the Dubai conference.
“We want our customers to know that Epicor will be here in the region for decades to come. We are here to stay and here to deliver exceptional results because Epicor inspires its customers to deliver exceptional service and grow their businesses in the long term, regionally and globally,” Qureshi said.
He said Epicor acquired Solarsoft Business Systems in 2012 and this underlined the company’s position as a leading provider of complete end-to-end enterprise business solutions for discrete manufacturing and distribution. “Mergers and acquisitions play a major role in our overall growth strategy and we are definitely planning to further expand our market reach and breadth of our services through a series of mergers and acquisitions,” he added. Excerpts from the interview:
What’s the main objective of Emea Insight 2013?
Emea Insight 2013 is the annual customer conference for Epicor. The main purpose of hosting the conference was to bring together our customers, industry and product experts to collaborate on best practices, plans, tactics, strategies, solutions and insights. The event also provided Epicor customers an invaluable opportunity to interact and network with each other and also with the Epicor senior management.
In January, Epicor launched its channel strategy for Emea. How successful has it been and what are its main targets?
We launched our channel strategy to drive growth opportunities in the Emwa region and part of this strategy was to recruit new regional partners. This strategy underlines our commitment to further expanding the reach of Epicor across key growth markets while also empowering more organisations with our next-generation enterprise resource planning, or ERP, solutions.
Epicor offers ERP, retail management, supply chain solutions and HCM; which is the most in-demand globally and in the Middle East?
We find that Epicor ERP is in particular demand both regionally and globally. Epicor ERP is a next-generation, full-service ERP solution that includes industry-leading manufacturing, distribution, human resources management, finance and accounting, supply chain management [SCM] and customer relationship management modules. The award-winning system is used by around 20,000 customers in over 150 countries to attain high levels of accountability and productivity.
What are the main objectives of your specific solutions? Are these for cost-saving, efficiency or more revenues?
Epicor specialises in developing highly-scalable and flexible ERP software and business software solutions across retail management, SCM and human capital management that empower enterprises to overcome challenges and leverage opportunities, while also boosting their efficiency and profitability.
Nowadays there are two important trends in IT — mobility and the cloud. Is Epicor reasonably active in these?
Epicor is finely-attuned to global trends such as mobility and cloud. Like many other cloud companies, and in particular those that offer full SaaS-based ERP, our experience globally is that not all companies in all countries are ready to move their core systems to the cloud. Based on the knowledge Epicor has gained in North America, we are now establishing our strategy to launch our cloud product in other strategic markets. We have a range of mobile solutions across hardware, software and device management that are designed to be secure as well as cost-effective without compromising on business performance and productivity. Some of our mobile applications include Epicor Mobile Field Service, Epicor Mobile Sales Assistant, Epicor Mobile Clinical Care, Epicor Mobile Community Care and Epicor Mobile Route & Delivery.
Apax Partners acquired Activant and Epicor in May 2011, and merged both entities that is now Epicor. Are there any major changes during the last two years in any direction?
When Apax acquired Epicor and Activant in 2011 it created one of the largest global providers of enterprise applications focused on the manufacturing, distribution, services and retail sectors with more than 20,000 customers and now approaching $1 billion in annual revenues. Our growth strategy focuses on delivering compelling, customer-focused software and services that further differentiate us in the vertical markets and industries we serve, and increasing our addressable market through geographic expansion and adjacent verticals through both organic and acquisition related initiatives. We are working on expanding up-market by leveraging our size/scale, deep functionality and global infrastructure, as well as accelerating our SaaS and cloud offerings to deliver solutions more effectively to a wider range of companies and markets.
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