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Success beyond expectations
Abdul Basit / 7 April 2013
The launch edition of Gitex Spring Shopper, which concluded on Saturday, proved more successful than exhibitors has expected as huge crowds showed up throughout the event, even jam-packing the last two days despite dusty weather conditions.
Laptops, smartphones, cameras and tablet remained under huge demand and contributed most of the sales at the show. On Saturday, the event offered record-breaking bargain deals as power retailers competed for customers on the final day of the show.
The last day also attracted more quality buyers, while Friday witnessed the largest crowd, according to exhibitors. With power retailers and world-class brands looking to maximise their participation at the inaugural spring edition, visitors got the benefit of unprecedented special offers, discounted prices and the best bundled deals of the year.
“For us it’s positive and more than our expectations,” Jacky’s Electronics chief operating officer Ashish Panjabi told Khaleej Times on the last day of Gitex Spring Shopper.
The timing is also good as most of Japanese and Korean companies change its products and customers get the benefit of some products’ end-of-life deals, he added.
With more than 30,000 products on sale, competitive prices and bargains were offered on gadgets that include digital SLR cameras, smartphones, tablets, laptops and LED smart TVs, with a broad range of exciting, ingenious and wacky gizmos and accessories added to bundled deals. Laptops ranked top in terms of sales, followed by smartphones, with a tie between tablet and cameras next, Panjabi said when asked about the top volume-generating products at the show.
“Value seekers continue to look for deals on the last day,” Jumbo Electronics head of retail Nadeem Khanzadah said. The trend remained on smartphones, tablets, and laptops, he said, adding that the last two days witnessed more UAE residents compared to tourists. Overall, it was a very good experience and he hopes the “mini-Gitex” will remain a good addition in Dubai’s exhibition calendar, he said.
Power retailers including Al Falak, E-City, Emax, Hi-Fi City Electronics, Jacky’s Electronics, Jumbo Electronics, MK Trading, One Mobile, Sharaf DG and V.V. & Sons offered the best deals possible to the tens of thousands of visitors going to the show each day.
Special offers included savings of more than Dh2,370 on a Samsung 55” LED SmartTV being offered by Jacky’s Electronics, which came with a Dh2,000 Jacky’s gift voucher, Samsung Galaxy Pocket smartphone and headphones; a Samsung Galaxy SIII smartphone with a Fuji camera for Dh2,099 from Emax, which came with a free etisalat SIM card and a Dh350 Centrepoint gift voucher, a savings of Dh819; and a value-added bundle of a Bluetooth speaker; cover, headset and stylus offered free for every tablet sold by Jumbo Electronics.
“The special deals and savings being offered for the final day are phenomenal and exhibitors are readying themselves for a rush of customers from the minute we open the doors to the show at 11:00am to closing time at 11:00pm. Add to this, the promotions, competitions, giveaways and raffles to win prizes that include Mini Coopers and BMWs, this is a show not to be missed,” said Trixee Loh, senior vice-president of the Dubai World Trade Centre, the organiser of Gitex Spring Shopper 2013.
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|Opinion & Analysis|