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Business Home > International
Joyalukkas to open eight money exchange showrooms in Kuwait

3 August 2013

Joyalukkas hosted their brand ambassador Sherya Ghoshal at their Al Rai showroom located in Lulu Hypermarket on July 26.

 The visit was a part of a special Middle East road show planned by Joyalukkas with their brand ambassador to give her a first hand experience of a couple of Joyalukkas Middle East showrooms and get her to meet and interact with the Joyalukkas customer base.

Sherya Ghoshal at the announcement of the opening of Joyalukkas Jewellery, Money Exchange and Jolly Silks showrooms at Panasonic Tower, Kuwait City.

“The association with Shreya, the Princess of Melody, has been wonderful and hence we thought it would be great if we get her to the Middle East and let her experience some of our showrooms here. Also we feel it’s a great idea for her to meet and greet our customers who are her big fans. This trip also commences our mission to achieve the ‘100 jewellery showrooms across 10 countries’ milestone and the announcement of the opening of three showrooms in Panasonic Tower, Kuwait, i.e. Joyalukkas Jewellery, Joyalukkas Money Exchange and Jolly Silks,” said Joy Alukkas, chairman, Joyalukkas Group.

The Joyalukkas showroom located in Lulu Hypermarket, Kuwait is currently the flagship showroom of the brand in Kuwait and is one of the favourite destinations for jewellery shoppers in the country. The showroom features over a million choices in gold, diamond, platinum, precious stone, polki, platinum and pearl. “We are associated with Shreya, thanks to her immense popularity and we thought we should use the association and give our customers and her fans an opportunity to meet her live. She received a fantastic response both is Dubai and Kuwait and thoroughly enjoyed her trip,” said John Paul Joy Alukkas, executive director, Joyalukkas Group.

During Shreya Ghoshal’s visit, Joyalukkas also announced mega expansion plans of their money exchange business. Joyalukkas Money Exchange will see rapid expansion during the current year with eight new outlets to be opened soon in Kuwait, four new outlets in Oman, four outlets in India and two more outlets in UAE. “The plan for Joyalukkas Money Exchange is to also make it a 100 outlet chain within the next three-four years,” said Antony Jos, director, Joyalukkas Money Exchange.


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