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Abu Dhabi hotels deliver ‘best ever’ results
(Wam) / 26 June 2013
Abu Dhabi’s 146 hotels and hotel apartments delivered ‘best ever’ May results last month with near across-the-board growth in key performance indicators.
Growth was recorded across guest arrivals, guest nights, average-length-of-stay, occupancy and revenues.
Last month 232,650 guests checked into the emirate’s accommodation – a rise of 21 percent on May 2012, accounting for 716,041 guest nights, which is up 32 percent on the month-to-month comparison.
“This is an extremely heartening result as we look to achieve a greater traction to balance our supply-and demand equation,” said Mubarak Al Muhairi, Director General, Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi), which compiles the monthly figures.
“We are particularly encouraged by growth in the average-length-of-stay, which has moved up 9 percent to 3.08 nights. This suggests that our campaign to convince travellers of our ‘more to see and do’ destination proposition is converting extended stays. While there is still much to be done, the results suggest we are on the right track,” he added.
Occupancy rates nudged up 7 percent during May to 67 percent with total revenues climbing 22 percent to Dh 439.5 million ($119.7 million), which represents a 22 percent month-on-month growth. Room revenues rose 23 percent to Dh 205.15 million ($55.9 million) while food & beverage income grew 23 percent to Dh 185.8 million ($50.6 million). Average room rate was the only non-climber; it slipped a mere 1 percent to Dh 401 ($109).
Abu Dhabi has now experienced consistent arrivals growth every month this year and leaves it well placed to achieve its 2013 hotel guest target of 2.5 million.
To date, 1.1 million guests have stayed in the emirate’s hotels this year – a 12 percent rise on the first five months of 2012. Year-to-date revenues have climbed 17 percent to Dh 2.3 billion of which f&b accounted for Dh 908 million ($247.3 million) and is up 15 percent on 2012. Average room rate in the first five months came in at Dh 464 ($126.3).
This May domestic tourism proved a stalwart for Abu Dhabi with a 9 percent growth in guests to 81,358. India took over from the UK as the emirate’s largest international source market with 15,091 Indians checking into Abu Dhabi – a 37 percent rise on 2012. The Indian guests delivered 54,734 guests nights – up 33 percent on last year and stayed, on average, 3.63 nights.
“India with its close proximity to Abu Dhabi and increasing air access emanating from Jet Airways’ move of its regional hub to Abu Dhabi International and the addition of services from Mumbai, Delhi and Kochi to the UAE capital is an increasingly promising proposition for us,” said Al Muhairi.
“Following the landmark deal between Jet Airways and Etihad Airways, in which our own national carrier now owns as a 32 percent stake in the Indian airline, we can look forward to opening additional Indian gateways to Abu Dhabi with services from Bangalore, Amritsar, Jaipur, Lucknow, Kolkata, Goa and Mangalore on the horizon further deepening our reach from the republic. We will support this in December with a five-city road show throughout India when we will reach out to the country’s travel trade to secure greater traction with these important influencers.”
The UK – traditionally Abu Dhabi’s leading overseas source market – ranked second in May with some 12,978 Britons checking into the emirate in May this year.
“The good news is that the UK is still achieving growth for us. Some 18 percent more UK nationals have checked into our hotels this May comparied to last year same period and they are delivering increased number of guest nights and staying, on average, a healthy 4.59 nights,” explained Al Muhairi.
Germany, the destination’s third largest overseas source market is also in growth mode with 11,740 Germans checking into the destination in May – up 60 percent on last year.
“A key indicator from Germany is the increasing length-of-stay of the German guest – which is now 5,29 nights and is up 10 percent on last year,” he said..
Year-on-year the UK maintains its leading source market profile while Russian guests are proving the longest-stayers, averaging 6.17 nights.
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|Opinion & Analysis|