The Indian subsidiary of the US-based firm said here in a statement the twin services would enable the Hindi-speaking people to have quicker and easier access to more information in the country’s most popular language. Google News in Hindi gathers news stories from various Hindi news sources and presents a ranked one-page view with links to news sources. Similarly, Google’s transliteration technology enables the conversion from English text to phonetically equivalent text in Indian languages. Hindi transliteration on blogger enables users to publish content in Hindi while using English keyboards for text entry. For instance, users can write ‘mera Bharat’ and this feature will convert it into the corresponding Hindi script. As the user audience is mostly bilingual, Google allows users to freely switch from English to Hindi and back.