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Mohammed bin Zayed inaugurates Ferrari World

(WAM) / 1 December 2010

Shaikh Mohammed bin Zayed Al Nahyan, Abu Dhabi Crown Prince and Deputy Supreme Commander of the UAE Armed Forces, officially inaugurated Ferrari World Abu Dhabi, the world’s first Ferrari theme park.

Pressing a button in the shape of the iconic Ferrari World Abu Dhabi roof structure, His Highness Shaikh Mohammed paid tribute to the vision of President His Highness Shaikh Khalifa bin Zayed Al Nahyan, ‘who is keen on turning the UAE into a global magnet of sports and recreational tourism through a diverse portfolio of projects that will have substantial impact on the national economy and social development.’

‘The ambitious development projects in progress in Abu Dhabi will help position the Emirate prominently on the global map as a sought after tourist destination. Ferrari World Abu Dhabi is a quality addition to our tourism industry which is one of the pillars of our national economy,’ Shaikh Mohammed said.

Hosted by Aldar Properties and Ferrari SpA, the event attracted 2000 VIP guests including Lt. General Shaikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Interior, Dr Sultan bin Khalifa Al Nahyan, Member of the Executive Council; Shaikh Mohammed bin Khalifa Al Nahyan, Chairman of the Finance Department; Shaikh Nahyan bin Mubarak Al Nahyan, Minister of Higher Education and Scientific Research; Shaikh Ahmed bin Saif Al Nahyan, Member of the Executive Council; Shaikh Sultan bin Tahnoon, Chairman of Abu Dhabi Tourism Authority; Mohammed Ahmed Al Bawardi, Secretary General of the Executive Council; and senior government officials.

Guests including Mr Franco Frattini, Italian Foreign Minister; Giorgio Starace, Italian Ambassador to the UAE; Mr Luca di Montezemolo, Chairman of Ferrari; and Ferrari Formula 1 team drivers Fernando Alonso and Felipe Massa were treated to a spectacular show to celebrate the achievement of Aldar and Ferrari in delivering the world’s largest indoor theme park.

The show – titled Power meets Elegance – was inspired by the history of Abu Dhabi and the story of Ferrari. Seen through the eyes of a young boy, the vision-like story weaves these two strands together to the fulfilment of the dream of Ferrari World Abu Dhabi. The two cultures are blended together through an incredible mix of live action, acrobatics, advanced film projection techniques and original music.

The show starts with an incredible aerial dance of the traditional UAE pearl divers surrounded by a 3D marine world projection. The atmosphere then escalates into a magnificent dance of flying dancers and Ferrari engine pistons arriving to the first climax when Puccini’s ‘un bel di’ is sung by an opera singer.

His Highness Shaikh Mohammed bin Zayed Al Nahyan launched the grand finale which explodes with an incredible series of gigantic projections, flying pearl divers, live orchestra and a unique and amazing firework display that enhances to the rhythm of the music the whole Ferrari World Abu Dhabi building.

Following the spectacular show, His Highness Shaikh Mohammed toured the park, intermingling with the guests and congratulating the developers for what he termed as an outstanding achievement.

A record number of more than 140 Ferraris travelled across the United Arab Emirates to join the event guided to Yas Island by Abu Dhabi Police. Ferrari Middle East and Africa in association with Al Tayer Motors, the official Ferrari importer for the UAE, and the Emirates’ Ferrari Owners’ Club organized the event as a tribute to the grand opening of Ferrari World Abu Dhabi.

Ferrari World Abu Dhabi has already captured the imagination of thousands of visitors from around the globe with a range of unique and thrilling attractions including Formula Rossa, the world’s fastest roller coaster, and Speed of Magic, the region’s first four dimensional fantasy ride.

Ahmed Al Sayegh, Chairman of Aldar Properties: said:’We are indeed privileged by HH Shaikh Mohammed bin Zayed’s presence at inauguration of Ferrari World Abu Dhabi, an achievement that coincides with our celebration of the UAE National Day. It also gives us great pleasure to welcome His Excellency Franco Frattini, the Italian Foreign Minister and the distinguished guests to the grand opening. Aldar’s work with Ferrari was a meeting of minds with a clear vision to create an experience that is unique, fun and inspirational.

This unique new attraction at the heart of Yas Island is creating excitement, not just here in Abu Dhabi, but around the world. With more than 500 million people watching the final race in this year’s Formula 1 season only three weeks ago, the eyes of the world will instantly recognize this amazing structure.

Yas Island is an integral part of the government’s ambitious strategy to develop tourism in the Emirate. We are extremely proud at Aldar to be able to contribute to this strong vision through our development work here, and across the Emirate of Abu Dhabi.’

Luca di Montezemolo, Chairman of Ferrari, said ;’I would like to thank all those who made this dream a reality, and in particular our partners and the leadership of Abu Dhabi. The park just 4 years ago was a project, an idea, maybe even a too ambitious idea, and it is now a fantastic reality.

‘We are very proud of our partners Aldar who share with Ferrari the same passion, the same vision, the same will to go beyond. This park combines innovative technology and tradition; it is dedicated not only to Ferrari fans and car enthusiastic, but to the whole family. It has the real touch of Ferrari: how things really are for us, with our exclusive GT road cars and racing cars, but also our history and our cultural background.

Ferrari World Abu Dhabi is a symbol, built actively on the heritage that Italy represents for the world. But I also like to think that this Ferrari Theme park can be a small contribution to reinforcing the bridge between our two cultures.’

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